Social networking is among the fastest growing US mobile categories by total audience, according to a new report from comScore. Information from “The 2010 Mobile Year in Review” indicates social networking reached 57.9 million US mobile users in December 2010, an increase of 56% from a less than 40 million users in December 2009.
This growth rate compares favorably with the growth rates of other leading mobile categories such as classifieds (55%), mobile retail (53%) and general reference (47%). It is also worth noting that social networking had the third largest audience of leading mobile categories in December 2010, slightly behind weather and approximately 10% less than personal email, which had an audience of more than 60 million and a 39% growth rate.
The growth of social networking via mobile devices is primarily driven by Facebook which reached 90% of US social media users and 85% of European users growing more than 120% during the past year in both regions. YouTube and Twitter hold second and third position in the US as well as Europe although European market shows much stronger growth. In Europe YouTube grew 95% between December 2009 and December 2010 and the number of mobile Twitter users grew 195%.
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Robert 'Dot Com' Jackson
Internet & Technology Expert
www.InternetBuilderConsulting.com - Building BETTER Websites, SEO and Social Marketing since 1995
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