Google and Microsoft have signed deals with Twitter and Microsoft has also signed an agreement with Facebook to integrate Twitter and Facebook updates into Bing search results. Google will be integrating tweets in search results.
Google's Marissa Mayer says, " We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you'll find tweets from other users who are there and sharing the latest and greatest information."
I expect that Google will be making a similar deal with Facebook to integrate Facebook posts in search results similar to the new deal signed with Twitter. This means that social media marketing is more than simply adding 'link weight' to websites, Tweets and posts will be shown in real time to users on Google.com and Bing.com search engines.
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Robert 'Dot Com' Jackson
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