The one question every business owner asks when we meet for a consultation is "What do I need to be doing to rank higher on Search Engines and reach more customers?". The answer is a complicated one since there is no one thing that will lead to online success, it requires specific properly setup and optimized 'Online Building Blocks' starting with the website.
No Online Marketing will
be successful without a properly built and properly optimized website as
the foundation. The website must be readable by search engines, must
contain multiple 'calls for action' to entice online suppers to submit a
request, question or share information and the format of the website
must be user friendly. A website is "more than Meta Tags" today, the
backend code is a requirement (still missed by many bad website
companies and Template websites) but dozens of other key elements are
required for online success.
The most capable website companies
will have a minimum of 10 years experience designing, developing and
marketing websites. Any company with less than 5 years experience is
still 'learning' how to build a website and anyone working from home is
someone to be avoided.
Once the website is built
properly, optimized and submitted to Search Engines the next step is
building awareness of the new website. The top algorithm used to rank a
website is how many other websites (that have value, not link farms)
are linking TO a website and what content those websites have on them.
Search Engines track how many links go to websites over periods of time
which brings Social Networking into play as an key role in any SEO
is the # 1 location on the Internet, Facebook is the # 1 source of
referral links on the Internet and Facebook has more traffic from people
who spend more time on Facebook than any other website or search
engine. The importance of Facebook cannot be overlooked, there are
millions of potential customers on Facebook every day. The few people
who do not use Facebook can still find information from Facebook on
Search Engines like Google, Yahoo and Bing since content from Facebook
is fed to Search Engines. Setting up a business profile and a business
page, optimizing the page and creating a successful social media
marketing campaign with regular updates, posts and interactions will
help rank websites higher and potentially reach millions of people.
is like High School where popularity and interactions mean everything.
Setting up a profile ad setting up a page has no benefit unless there
are multiple people connected to the page who interact, comment and
share information or posts. This is where it may be worth hiring Social
Marketing Experts like www.SocialMarketingBuilders.com to
create, optimize and CONNECT everything so that Facebook and Search
Engines value the content ranking it higher. At a minimum all companies
need to have a Business Profile setup with a Business Page for their
company, product or service. Ideally it is worth hiring a company with
teams of Social Marketing Experts to create, optimize and train you for
around $350-$550 so time and efforts are not wasted.
is the text message wonder of the Internet setup with 140 character
length messages with the idea that people would 'Tweet' updates from
cell phones. Twitter users are loyal and there are millions of them so
setting up a Twitter account for business is a requirement. Setup the
Twitter account then link the Facebook account to it (do this in
Facebook) so that updates from Facebook are automatically sent to
Twitter like we have setup at www.Twitter.com/WebsiteExperts.
Connecting the accounts reduces the amount of time spent with updates
and ensures everything is up to date across the online board.
View our article explaining Pinterest earlier this month for setup details)
When we first came across Pinterest it seemed like just another
annoying social network to learn. Once we setup the account and spent
time to research what items to 'Pin' that would being value to business
we started seeing increased traffic on company websites from Pinterest.
The average visit from Pinterest spent nearly 5 minutes looking through
the website, 5 times longer than Facebook visitors. Our company builds
websites so the main thing we used on Pinterest was thumbnail images of
websites we built with a description of the website.
then setup another 'Board' for Social Marketing and another 'Board' for
company training classes and speaking events. We removed the default
Boards that came with the account and spent time considering what would
showcase what we did, who we are or what we can do for customers to
create the most effective Boards for business and a few fun things.
requires a few hours to create, setup and then locate enough content to
'Pin' so that it is effective. Spend a few minutes connecting and
'following' other people since they tend to follow you back similar to
how Twitter users follow people who follow them. If your company sells
homes then Pin photos of homes for sale or floor plans while others can
Pin photos of electronics for sale or any item located on the Internet.
Pinterest is not permitted is not permitted to Pin items from Facebook
but Google+ users are welcome to Pin any photo from their accounts.
http://Plus.Google.com with a combination of features from Facebook, Twitter and a few new ideas such as 'Circles'. The article on Google+ Setup and Optimization outlines
the key features and benefits of Google+ if you are just getting
started. One unique benefit of having a Google+ account is that Google
announced that websites are being ranked higher on the Google Search
Engine based on usage or interactions from Google+ accounts.
a company has a Google+ profile setup with the company website listed
on Google+ and other users connected who 'Like' or '+1' the website then
it will rank higher for other users on Google. In short Google is
enticing people and business to use Google+ with the added benefit of
ranking higher on the Google Search Engine. Setup a Google+ account,
place contact information, website links and a profile online and spend a
few minutes adding people to your circles. It may not be the top
social network yet but Google is spending millions on development so it
will only get better.
Setting up a Blog (web log = Blog for short) is free, fast and reaches
millions of potential customers online. If a Blog has enough traffic
and the right content it will be republished, shared and even sold online at the Amazon Kindle Store.
A properly written Blog will also help with Search Engine Optimization
(SEO), establish creditability for the writers or company and provide
fresh content for social networks or websites.
a Blog is about creating content about your company, services, products
or solutions and related information people may be interested in.
There is no wrong way to write a Blog, simply make sure you DO it and
always 'sign' the Blog with contact information including a phone number
and full website address. Write articles about your area of expertise,
industry news or information and your company. Once a Blog is setup be
sure to link it to Facebook so any updates are automatically sent to
the Facebook business page and even the company website similar to how Google Blogger feeds scrolling Blog articles to the Internet Builder Consulting website Home Page.
is the LinkedIn Social Network typically used for Business to Business
connections. There are no grandmothers sharing recipes or families
uploading photo's of the weekend trip. LinkedIn is focused on business
and company or professional information although it will accept direct
feeds from Twitter and Facebook which may contain any sort of content.
The LinkedIn network suggests connections based on mutual places of
employment, mutual existing connections and feeds nearly everything on
the LinkedIn website to Search Engines.
Setup a LinkedIn profile and then a LinkedIn company page
for the best results. Company Pages and Personal Profiles are both
indexed and sent to Search Engines so people may locate you or your
business on Google because you have a LinkedIn page.
list above outlines the very basic requirements for online success
today. Take the time to setup at least the basic profiles with a
description, contact information and then practice every week until you
are comfortable with each of the social networks. If your business
needs a BETTER built website, Search Engine Optimization or Social Networking setup, training or Social Marketing solutions contact Internet Builder Consulting online or call the experts at 816-842-7774.
Robert 'Dot Com' Jackson
Internet & Technology Expert
816-842-7774 Corporate Office
Internet Builder Consulting - Building BETTER Websites, SEO & Social Marketing Solutions since 1995
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