October 2009 facebook entered into agreements with search engines to provide content from user posts (information users submit on profiles, groups or pages) which coincided with changes to seperate what facebook considers NEWS from users LIVE FEED. The Live Feed contains all information or posts from all connected members, groups or pages while NEWS FEED is filtered by what facebook considers to be 'news worthy' information.
The NEWS feeds are sent to search engines while LIVE Feeds are only seen by connected parties on facebook. There is no guarantee that NEWS feeds will be listed on a search engine (it depends on how relevant the post is considered by each search engine). Facebook shares the following information as to the new change between NEWS and LIVE Feeds:
What is the difference between News Feed and Live Feed?
News Feed aggregates the most interesting content that your friends are posting, while Live Feed shows you all the actions your friends are making in real-time.
How does News Feed determine which content is most interesting?
The News Feed algorithm bases this on a few factors: how many friends are commenting on a certain piece of content, who posted the content, and what type of content it is (e.g. photo, video, or status update).
The most effective way to ensure posts are included in NEWS feeds (facebook also set the default view for all user home pages to NEWS Feed) is to post the most relevant engaging information, images or content. This means the people or companies who simply throw anything on social networking website just to have content will be excluded from NEWS Feeds for the most part. Others who share interesting viable information that engages other users will see much better results.
Robert 'Dot Com' Jackson
BuilderConsulting.com - Building Better Websites and Online Marketing Solutions since 1995
BuilderSocialMedia.com - Building Social Media Marketing Solutions for Business
913-814-8844 Office
Monday, November 9, 2009
Thursday, October 22, 2009
Social Media Marketing is Now More Than Links - Posts to Show in Search Results
Google and Microsoft have signed deals with Twitter and Microsoft has also signed an agreement with Facebook to integrate Twitter and Facebook updates into Bing search results. Google will be integrating tweets in search results.
Google's Marissa Mayer says, " We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you'll find tweets from other users who are there and sharing the latest and greatest information."
I expect that Google will be making a similar deal with Facebook to integrate Facebook posts in search results similar to the new deal signed with Twitter. This means that social media marketing is more than simply adding 'link weight' to websites, Tweets and posts will be shown in real time to users on Google.com and Bing.com search engines.
Contact Builder Social Media by Builder Consulting for expert social media marketing and website solutions for your business.
Robert 'Dot Com' Jackson
BuilderConsulting.com - Building Better Websites and Social Media Marketing Solutions
913-814-8844
Google's Marissa Mayer says, " We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you'll find tweets from other users who are there and sharing the latest and greatest information."
I expect that Google will be making a similar deal with Facebook to integrate Facebook posts in search results similar to the new deal signed with Twitter. This means that social media marketing is more than simply adding 'link weight' to websites, Tweets and posts will be shown in real time to users on Google.com and Bing.com search engines.
Contact Builder Social Media by Builder Consulting for expert social media marketing and website solutions for your business.
Robert 'Dot Com' Jackson
BuilderConsulting.com - Building Better Websites and Social Media Marketing Solutions
913-814-8844
Almost 20 Percent of Internet Users Update Status on Other Social Networking Sites With Twitter according to PEW Research
Already widely reported from yesterday the Pew Internet & American Life almost 20 percent of US Internet users are on Twitter or updating their status with another social network: LinkedIn, MySpace or Facebook. According to the report:
Some 19% of internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others. This represents a significant increase over previous surveys in December 2008 and April 2009, when 11% of internet users said they use a status-update service.
Three groups of internet users are mainly responsible for driving the growth of this activity: social network website users, those who connect to the internet via mobile devices, and younger internet users: those under age 44.
Below is the chart showing Pew’s demographic breakdown:
The Pew report paints a slightly different and younger picture of Twitter users than earlier studies:
Some 19% of internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others. This represents a significant increase over previous surveys in December 2008 and April 2009, when 11% of internet users said they use a status-update service.
Three groups of internet users are mainly responsible for driving the growth of this activity: social network website users, those who connect to the internet via mobile devices, and younger internet users: those under age 44.
Below is the chart showing Pew’s demographic breakdown:
According to the report, parsing by network:
The median age of a Twitter user is 31, which has remained stable over the past year. The median age for MySpace is now 26, down from 27 in May 2008, and the median age for LinkedIn is now 39, down from 40. Facebook, however, is graying a bit: the median age for this social network site is now 33, up from 26 in May 2008.The Pew report paints a slightly different and younger picture of Twitter users than earlier studies:
Another age distribution report from PEW:
Contact Builder Social Media by Builder Consulting for all your Social Media Marketing needs at 913-814-8844.
Robert 'Dot Com' Jackson
Builder Consulting - Building Better Websites & Social Marketing Solutions since 1995
Tuesday, October 6, 2009
Twitter Statistics and Growth Rate
Millions of people are using Twitter daily though the top social media website has a large 'drop rate' above all other social media marketing. The latest Twitter Statistics available from May 2009 show the following information:
* 60% Abandonment Rate
There was some recent news about Twitter having a whopping 60% abandonment rate. This means that for every 5 people using twitter, 3 people decide not to continue using it. This makes sense as Twitter perks curiosity but not many people can maintain or want to maintain a continual feed of “tweets”. This is the same reason there are millions of blogs that are never updated.
* 17 Million Unique US Visitors in April
However despite a large abandonment rate, ComScore released Twitter Statistics for April and it showed Twitter reaching 17 million unique visitors in the United States. That is a whopping 83 percent increase from March! In March 2009 Twitter had already doubled it’s user base from the month before.
Twitter going Mainstream: Broad Uses
Twitter is gaining popularity not only for personal uses but for businesses. Businesses use Twitter as a way of keeping their loyal users in touch with what is going on with a particular product or service. It is a tool to humanize the corporation and to build a community. Celebrities and other prominent figures use twitter to speak to their fans or supporters.
Tweets are frequently used to do quick news updates during large conferences or events. People can follow the play-by-play commentary just as they were listening to the radio. TV shows like Nightline has used twitter as a way for users to give immediate feedback during their shows. It also allows people to keep in tabs with what is going on with their friends, family or the unlucky people they are stalking.
Recently the public received the first twitter tweets from outer space:
I’m going to put my spacesuit on, next stop: Earth Orbit!!
From orbit: Launch was awesome!! I am feeling great, working hard, & enjoying the magnificent views, the adventure of a lifetime has begun!
------------------------------------
* Visitors Spend 7.9 Minutes a Day on Twitter
* Twice as much time is spent on Twitter today over December 2007
* Pagesviews: 428 Million in April 2009 (219 Million in March 2009)
A comical explanation of Twitter and it's use may be found through YouTube...
Robert 'Dot Com' Jackson
BuilderConsulting.com
BuilderSocialMedia.com
913-814-8844 Office
* 60% Abandonment Rate
There was some recent news about Twitter having a whopping 60% abandonment rate. This means that for every 5 people using twitter, 3 people decide not to continue using it. This makes sense as Twitter perks curiosity but not many people can maintain or want to maintain a continual feed of “tweets”. This is the same reason there are millions of blogs that are never updated.
* 17 Million Unique US Visitors in April
However despite a large abandonment rate, ComScore released Twitter Statistics for April and it showed Twitter reaching 17 million unique visitors in the United States. That is a whopping 83 percent increase from March! In March 2009 Twitter had already doubled it’s user base from the month before.
Twitter going Mainstream: Broad Uses
Twitter is gaining popularity not only for personal uses but for businesses. Businesses use Twitter as a way of keeping their loyal users in touch with what is going on with a particular product or service. It is a tool to humanize the corporation and to build a community. Celebrities and other prominent figures use twitter to speak to their fans or supporters.
Tweets are frequently used to do quick news updates during large conferences or events. People can follow the play-by-play commentary just as they were listening to the radio. TV shows like Nightline has used twitter as a way for users to give immediate feedback during their shows. It also allows people to keep in tabs with what is going on with their friends, family or the unlucky people they are stalking.
Recently the public received the first twitter tweets from outer space:
I’m going to put my spacesuit on, next stop: Earth Orbit!!
From orbit: Launch was awesome!! I am feeling great, working hard, & enjoying the magnificent views, the adventure of a lifetime has begun!
------------------------------------
* Visitors Spend 7.9 Minutes a Day on Twitter
* Twice as much time is spent on Twitter today over December 2007
* Pagesviews: 428 Million in April 2009 (219 Million in March 2009)
A comical explanation of Twitter and it's use may be found through YouTube...
Robert 'Dot Com' Jackson
BuilderConsulting.com
BuilderSocialMedia.com
913-814-8844 Office
Social Networking Top Users Age 35-49 followed by 50-64 Year Olds
Also it is common knowledge in the online marketing world that social media reach has long grown beyond the younger demographic. As social networks become more popular and mainstream the audience has become broader and older.
Facebook originally started as a college only social network, but now boasts the greatest membership growth rate from 35-49 year olds at 24 million new members from Dec 2007 to Dec 2008. Facebook also is adding twice as many 50-64 year olds at 13.6 million than those under 18. Their current base is one-thirds 35-49 years of age and one-quarter over 50 years old. The way social networks are used is being continually defined by the changing demographics.
Build your social networking with the experts at Builder Consulting and view examples online at www.BuilderSocialMedia.com
Robert 'Dot Com' Jackson
BuilderConsulting.com - Building Successful Solutions Online since 1995
913-814-8844 Office
Facebook originally started as a college only social network, but now boasts the greatest membership growth rate from 35-49 year olds at 24 million new members from Dec 2007 to Dec 2008. Facebook also is adding twice as many 50-64 year olds at 13.6 million than those under 18. Their current base is one-thirds 35-49 years of age and one-quarter over 50 years old. The way social networks are used is being continually defined by the changing demographics.
Build your social networking with the experts at Builder Consulting and view examples online at www.BuilderSocialMedia.com
Robert 'Dot Com' Jackson
BuilderConsulting.com - Building Successful Solutions Online since 1995
913-814-8844 Office
Facebook & LinkedIn lead Growth, MySpace Declines
Social networks Facebook and Linkedin (the most popular professional network) has accounted for the largest growth rate this past year. Facebook showed 168% change in active reach with a global audience of 108.3 million. Linkedin also showed tremendous growth with a 137% change in global audience growth. MySpace saw a -3% decline.
To build the best social media marketing for your business contact Builder Consulting or visit the website www.BuilderSocialMedia.com
Robert 'Dot Com' Jackson
BuilderConsulting.com - Building Better Websites and Internet Solutions since 1995
913-814-8844 Office
To build the best social media marketing for your business contact Builder Consulting or visit the website www.BuilderSocialMedia.com
Robert 'Dot Com' Jackson
BuilderConsulting.com - Building Better Websites and Internet Solutions since 1995
913-814-8844 Office
Social Networking Overtakes Email
A new study released by Nielsen has shown that Social Networking has overtaken email as the most popular internet activity. As popular social networks like Facebook and MySpace have features built to stay in communication with friends and connections many people are utilizing those communication mediums to “email” or “chat” or “post” with one another.
Nielsen reports that “member communities” exceeds email participation 67% to 65%. This is in conjunction with the fact that social networking and blogging is growing twice as fast as other drivers of users such as email, search and portals. Two-thirds of internet users visited a social networking site in 2008. Social media sites such as Facebook and MySpace account for nearly 10% of all internet time. Facebook continues to lead the way by accounting for 30% of all internet users in the largest global markets.
Learn how Social Networking and Social Media Marketing can help your business reach more buyers www.BuilderSocialMedia.com or call us 913-814-8844
Robert 'Dot Com' Jackson
BuilderConsulting.com - Building Better Websites & Social Marketing since 1995
Nielsen reports that “member communities” exceeds email participation 67% to 65%. This is in conjunction with the fact that social networking and blogging is growing twice as fast as other drivers of users such as email, search and portals. Two-thirds of internet users visited a social networking site in 2008. Social media sites such as Facebook and MySpace account for nearly 10% of all internet time. Facebook continues to lead the way by accounting for 30% of all internet users in the largest global markets.
Learn how Social Networking and Social Media Marketing can help your business reach more buyers www.BuilderSocialMedia.com or call us 913-814-8844
Robert 'Dot Com' Jackson
BuilderConsulting.com - Building Better Websites & Social Marketing since 1995
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