Monday, July 9, 2012

Pinterest Influences 37% of Men to Purchase & 25% of All Users

Women make up the majority of Pinterest users with estimates varying from 60% to 90% of the user base.  It turns out that men report being more than twice as likely as women to have purchased a product or service after discovering it on the social network according to a recent Compete survey released in June 2012.

A total of 37% of male users said they have purchased a product or service after discovering it on Pinterest, compared to 17% of female users.  A total of 25% combined users on Pinterest said they made a purchase after viewing the product or service on Pinterest.

A Reuters and Ipsos poll released in June 2012 revealed that 1 in 5 American Facebook users say they have ever bought a product or service due to advertising or comments they saw on Facebook.
Both these results differ from recent SteelHouse data, which found that 59% of Pinterest users have purchased an item they saw on the site, compared to 33% of Facebook users who have bought an item they saw on their news feed or a friend’s wall.

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