At 62.8% of revenues, TV accounted for easily the largest portion of global advertising spend, followed by newspapers (19.5%) and magazines (8%). Radio (5.2%) and outdoor (2.3%) each also grabbed a higher portion of spend than the internet (1.9%). The internet’s share of the pie seems quite low, and it’s unclear if that’s because it was measured in a smaller subset of markets.
- At 0.3% of spending, cinema accounted for the smallest share of advertising dollars.
- Display ad spend in Latin America grew by 21.2%, while rising 7.2% in Europe.
- Asia-Pacific (10.3%) and Europe (7.4%) saw above-average increases in cinema advertising.