tag:blogger.com,1999:blog-1712279559919279672024-03-12T15:56:36.383-07:00Business Social Media Marketing & Social Networking & Website BuildersBetter Built Social Media Marketing, Social Networking Marketing for New Homes, Builders, Developers, Real Estate and Business by the Internet Experts at Builder Consulting. Updates and information on Facebook, MySpace, LinkedIn, Twitter, ActiveRain and other top Social Networking tools.Unknownnoreply@blogger.comBlogger38125tag:blogger.com,1999:blog-171227955991927967.post-78193239905788813192013-12-09T15:38:00.002-08:002013-12-09T15:38:57.413-08:00Instagram Reaches Top 10 in Smartphone App Use<div dir="ltr" style="text-align: left;" trbidi="on">
Instagram ranked 10th in smartphone apps used from August to October 2013 with a total of 25.5% reach among adult iOS and Android app users according to the latest report from comScore. Instagram enjoyed larger reach than Twitter’s app at 21.8% although Facebook’s mobile app reached 75.7% of adult iOS and Android app users.<br />
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The closest competitor to Facebook in the smartphone app popularity contest is Google Play, with its 54% which is significantly less.
Google Search had 52.2% usage followed by Pandora Radio at 48.2% and YouTube at 48% rounding out the top 5 apps. S<span style="font-style: inherit; font-variant: inherit; font-weight: inherit;">martphone use continues to rise, up 0.5% points from</span><span style="font-style: inherit; font-variant: inherit; font-weight: inherit;"> </span>the previous month<span style="font-style: inherit; font-variant: inherit; font-weight: inherit;"> </span><span style="font-style: inherit; font-variant: inherit; font-weight: inherit;">to reach 62.5% of the mobile market. At this time last year, use was at 51.9% and the year before 38.5% – underscoring just how fast smartphone use has grown.</span><br />
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<span style="font-style: inherit; font-variant: inherit; font-weight: inherit;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwDJl4NqhLm6nAFnqUWc6T6iG0AQY0lqYvNOUCh6VXQ0N7K49lVLw3SgOxy6HHyGHVndXSgFq1qPXsRJxDIY8q_WyDz4u0drEHjdae9OuhT2m2U8S3hHqCaMiycX3oVK-ozdU-V1noIjhyphenhyphen/s1600/top+10+smartphone+apps+3Q+2013.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="352" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwDJl4NqhLm6nAFnqUWc6T6iG0AQY0lqYvNOUCh6VXQ0N7K49lVLw3SgOxy6HHyGHVndXSgFq1qPXsRJxDIY8q_WyDz4u0drEHjdae9OuhT2m2U8S3hHqCaMiycX3oVK-ozdU-V1noIjhyphenhyphen/s640/top+10+smartphone+apps+3Q+2013.png" width="640" /></a></span></div>
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<span style="font-style: inherit; font-variant: inherit; font-weight: inherit;">Android’s 52.2% share of the smartphone market was up from its 51.8% share during the 3 month average ending in July. Apple’s share also inched up by a hair, adding 0.2% points to 40.6%. With that 40.6% share, Apple maintained its considerable lead over Samsung among equipment manufacturer's, despite the Samsung's 1.3% point increase to 25.4% market share. HTC moved 1.3% points down to 6.7% share.
Instagram continues to see growth and must be incorporated as part of any successful Social Marketing and SEO solution. </span><br />
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<span style="font-style: inherit; font-variant: inherit; font-weight: inherit;">Contact the <a href="http://www.internetbuilderconsulting.com/docs/contact/newprojects.asp" target="_blank">social marketing experts at Internet Builder Consulting for an expert online marketing package, optimization and training</a> from only $350 online or call </span><b>816-842-7774</b><br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-171227955991927967.post-83418522360258831512013-08-21T20:01:00.001-07:002013-08-21T20:01:45.827-07:00The SEO Benefits of Social Networking with Facebook and Google+The best way to rank higher on a Search Engine is to build a BETTER website since SEO is not something you do 'to' a website it is how the website is built. Strong valid content, proper META, TITLE and ALT Tags, formatting of pages and links all lead to higher rankings. There are direct benefits from social networking since a key aspect of the Search Engine algorithms has always been 'how many links from other sites go to your website' and what is the value of those other sites. <br />
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Facebook is still the leader online with 300 times more daily traffic than Google. Google is attempting to draw some of the user base back with Google+ social network. Google+ is built to be Search Engine friendly with the following key attributes:<br />
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<li>Content is crawled nearly instantly (it IS Google) unlike Twitter and Facebook</li>
<li>Each post has a unique URL (the first 45-50 characters of the post are the title tag)</li>
<li>Google indexes the text of every post and creates hash tags based on top keywords</li>
<li>Any links to external websites are indexed and crawled which may lead to higher page rank</li>
<li>Posts that are shared, interacted with and +1'd are seen as more important</li>
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There seems to be a correlation between highly followed and interacted 'Authors' or 'Pages' with higher value for posts made from more popular profiles or pages. This means that an author (profile) who posts links to external websites with strong well written text that receives multiple interactions is valued higher than posts made by other profiles with little to no interaction. </div>
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<a href="https://plus.google.com/114529825252318682302/posts" target="_blank"><img border="0" src="http://1.bp.blogspot.com/-J0xsINNmE1E/UhVKMbxeznI/AAAAAAAAPM4/Rg9xRFZXA4o/s1600/Google++likes+and+shares+8-13.jpg" height="440" width="640" /></a></div>
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The image above shows how Google+ automatically pulls and displays the title of the post or page that was shared. It also illustrates the 'Likes' and 'shares noted in the numeric values (+20 people and 1 share on the left and +33 people and 4 shares on the right). Google does not directly follow the links to external URL's (website addresses) from posts but the people using Google+ do so so there is a benefit. </div>
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The key is interaction not just posts, the value comes from connections of the connections creating exponentially vast networks who see your information as each new person '+' or shares your post. Google owns Google+ so ALL content posted on Google+ is instantly indexed. One study attributes Google+1's as having a slightly higher value than <a href="https://www.facebook.com/internetexperts" target="_blank">Facebook interaction</a> although it is .30 for +1's and .27 for Facebook so it is a narrow margin. </div>
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<a href="http://3.bp.blogspot.com/-1qQX0hOb01Q/UhV3XFWajdI/AAAAAAAAPNI/ohAZycH58os/s1600/MOZ+social+networking+seo+correlation+8-13.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-1qQX0hOb01Q/UhV3XFWajdI/AAAAAAAAPNI/ohAZycH58os/s1600/MOZ+social+networking+seo+correlation+8-13.jpg" height="253" width="640" /></a></div>
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The top factor remains the quality of the web page or web site content which is where SEO is invaluable. Building a proper website in the proper architecture with the proper content has always been the best way to rank higher on search engines. The <a href="http://www.internetbuilderconsulting.com/" target="_blank">Internet Experts</a> at <a href="http://internetbuilderconsulting.com/" target="_blank">Internet Builder Consulting </a>have been teaching the values of <a href="https://plus.google.com/114529825252318682302/posts" target="_blank">Google+</a> for years and now the proof is in the <a href="http://www.internetbuilderconsulting.com/docs/seo.asp" target="_blank">SEO </a>results! If your company needs a better built website with SEO and Social Marketing for a complete solution <a href="http://www.internetbuilderconsulting.com/docs/contact/newprojects.asp" target="_blank">contact the experts at Internet Builder Consulting</a> today <b>816-842-7774</b></div>
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Robert 'Dot Com' Jackson<br />Internet & Technology Expert<br /><a href="http://www.internetbuilderconsulting.com/" target="_blank">Internet Builder Consulting - Building BETTER Websites, SEO and Social Marketing Solutions since 1995</a></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-171227955991927967.post-82762041059027804672013-05-07T11:27:00.001-07:002013-05-07T11:27:31.998-07:00Social Networking Studies in Successful Social Marketing Timing, Posts, Interaction & ReachSocial Networking has been around for years, it transformed from a place to catch up with old friends from college or find a new band to the top online marketing platform in less than 5 years. There are several recent studies that cover a wide range of statistical data, use and success from all of the social networks.<br />
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<ul>
<li><b>Facebook is still King</b>: As of April 2013 Facebook has had over 120 BILLION Impressions where the longer posts were less read and less interacted with than shorter ones in the 100-119 character range. Posts with Questions drove interaction up 10-20% as the chart below illustrates (on the left you see the character length and the <span style="color: red;">red is posts with Questions</span> while <span style="color: blue;">blue is posts Without Questions</span>).</li>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiy3WmB_9ElInTt_O-6pafRj0QPBo2osFT0Rrg4fDtndEEZZwdXtMoTNn0HskkK8ngwQ0hQ7N4c-gXrl1szCaRHEnFd-23ZvGCDLLRtGjassWcXXYf4fzQtMKfjS6ZZMdOS0bC0-0mENJwU/s1600/Facebook+posts+with+questions+4-13.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiy3WmB_9ElInTt_O-6pafRj0QPBo2osFT0Rrg4fDtndEEZZwdXtMoTNn0HskkK8ngwQ0hQ7N4c-gXrl1szCaRHEnFd-23ZvGCDLLRtGjassWcXXYf4fzQtMKfjS6ZZMdOS0bC0-0mENJwU/s1600/Facebook+posts+with+questions+4-13.jpg" /></a></div>
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<li><b>Timing is Everything</b> - the KISSMetrics study found that the best time to post on Twitter for ReTweets is 5PM. The best time to post on Facebook for the most Shares is 1PM. The best number of times to Tweet on Twitter is 1-2 Tweets per hour while it is best to post an average of once every two days on Facebook. </li>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRHCCBL3b1gSzxEdpJcOK-QL3pmM-VVCmsMW0mnf2OypqOaFwg0sV0iUzitj8D9iFGvzTnaoTQj54zXuuap62_ZvWlXkaDxtYMlIvNEiLKsaz6UxW97jPofJHhLq9iIlr9F21ceo9qkd7p/s1600/Twitter+Timing+Tweets+4-13.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="381" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRHCCBL3b1gSzxEdpJcOK-QL3pmM-VVCmsMW0mnf2OypqOaFwg0sV0iUzitj8D9iFGvzTnaoTQj54zXuuap62_ZvWlXkaDxtYMlIvNEiLKsaz6UxW97jPofJHhLq9iIlr9F21ceo9qkd7p/s640/Twitter+Timing+Tweets+4-13.png" width="640" /></a></div>
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<li>A study by Bit.ly and Raka found the best time to post on Twitter for Clicks is 1-3PM while the best overall time for posts on Facebook to receive the most clicks is 3PM. Forget about Tweeting anything important after 8PM or posting on Facebook after 3PM Friday</li>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcRepVEJCXqwS_oiuUMMrk7r3n_V3gRhqpkmjjGmqrfd2iLEWLp-q2LTNjvD1SKB2sFofABXYKKNsZHR6hEYwo7sa5cF4vHpGCQu7szrZcwIc-spzdhmuvz0Vmv0dMCCK7onchlf24UhGG/s1600/BestTimetoTweetorPost-forClicks.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjcRepVEJCXqwS_oiuUMMrk7r3n_V3gRhqpkmjjGmqrfd2iLEWLp-q2LTNjvD1SKB2sFofABXYKKNsZHR6hEYwo7sa5cF4vHpGCQu7szrZcwIc-spzdhmuvz0Vmv0dMCCK7onchlf24UhGG/s1600/BestTimetoTweetorPost-forClicks.jpg" /></a></div>
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<li>A third study by Argyle Social found the best time to post on both Facebook and Twitter is 9AM-7PM. Tweets during the Weekday have 14% more interaction than on Weekends. The last item is the most unusual since the study found posts on Facebook have 32% more interaction on Weekends than Weekdays. Most other studies conflict with this finding the best times to post on Facebook are during the week. </li>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVgpciWBYqdwMlZOBcbOff5J6fo9qfq2v_zlgJIw8p3gpPouq5wp0bt_s-7bFWkCzFSZvbZ7wXLvTzKHzmt51sqY2ZiLf4yLtMGn2UnqHQDM5ZKysPEf5nvj3isrybijAkxPLmKyaJIyMB/s1600/Best+time+to+Post+on+FB+or+Twitter+4-13.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVgpciWBYqdwMlZOBcbOff5J6fo9qfq2v_zlgJIw8p3gpPouq5wp0bt_s-7bFWkCzFSZvbZ7wXLvTzKHzmt51sqY2ZiLf4yLtMGn2UnqHQDM5ZKysPEf5nvj3isrybijAkxPLmKyaJIyMB/s1600/Best+time+to+Post+on+FB+or+Twitter+4-13.png" /></a></div>
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<li>70% of Consumers Trust Recommendations on Brands from Friends:<br />This is # 1 reason Facebook GraphSearch engine is going to change the way companies market online. People like to work with, go where, be with and buy from others that they know and trust. Facebook has more information about people than any other site on the Internet thus when someone searches for a "Pizza Place' or 'Real Estate Agent' and Facebook shows them a list of pizza places friends like or real estate agents friends work with they are highly likely to use what friends did.</li>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghCyMq7JHJULYJeItlCBGuj44ztu-atgEoYphBOEDIoeMB0X793EXNliWSvTw65nHTKTY84F6TgfIn6kLik38O2GbKZ7Y7mSXRu_dz2gaIVZN04YeqX6EusYWQl_ShiKy68dF9PFVrm544/s1600/Facebook+Friend+Brand+Suggestions+4-13.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghCyMq7JHJULYJeItlCBGuj44ztu-atgEoYphBOEDIoeMB0X793EXNliWSvTw65nHTKTY84F6TgfIn6kLik38O2GbKZ7Y7mSXRu_dz2gaIVZN04YeqX6EusYWQl_ShiKy68dF9PFVrm544/s1600/Facebook+Friend+Brand+Suggestions+4-13.png" /></a></div>
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<ul>
<li>The average 'Shelf Life' of Social Networking Links or Posts is only 3 Hours. A study by Bit.ly tracked user posts on Facebook, Twitter, YouTube and direct on Bit.ly showing the most interaction happens within the first 60 minutes of a post. The chart below shows the density or views/interactions on the left with the time/seconds across the bottom. </li>
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<a href="http://4.bp.blogspot.com/-QTcbfQ-IvDI/UYgxgs7l1tI/AAAAAAAAMn8/uQmECXe-y_g/s1600/Bitly+Posts+Best+within+3+hours+4-13.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="366" src="http://4.bp.blogspot.com/-QTcbfQ-IvDI/UYgxgs7l1tI/AAAAAAAAMn8/uQmECXe-y_g/s640/Bitly+Posts+Best+within+3+hours+4-13.png" width="640" /></a></div>
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<li>Women Spend 30% more time on Social Networking websites than men. This study by ComScore is fairly well known although I would say I am the exception to the rule since I am on Social Networks 12+ hours a day! Some social networking sites like <a href="http://pinterest.com/robertdotcom/" target="_blank">Pinterest </a>have a significantly higher rate of use by women over men while others like Twitter are closer to equal. </li>
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<a href="http://4.bp.blogspot.com/-BoPs1Al6whg/UYg0MejisHI/AAAAAAAAMoM/4n90VZe4vo4/s1600/Social+Networking+use+by+gender+4-13.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="424" src="http://4.bp.blogspot.com/-BoPs1Al6whg/UYg0MejisHI/AAAAAAAAMoM/4n90VZe4vo4/s640/Social+Networking+use+by+gender+4-13.png" width="640" /></a></div>
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Statistically Social Networks are THE place to market no matter what age, gender, race or location you are targeting. Social networks constitute over 20% of the total online time worldwide with more daily users on Facebook alone than ALL search engines combined. The key is knowing how to setup, optimize, manage and obtain the most interaction. If you would like an<a href="http://www.internetbuilderconsulting.com/docs/contact/contact.asp" target="_blank"> expert consultation</a> on <a href="http://www.internetbuilderconsulting.com/docs/social.asp" target="_blank">social networking, social media marketing</a>, <a href="http://www.internetbuilderconsulting.com/docs/seo.asp" target="_blank">search engine optimization </a>or simply have a question <a href="http://www.internetbuilderconsulting.com/docs/contact/contact.asp" target="_blank">Contact the Internet Experts at Internet Builder Consulting online </a>or Call us at <b>816-842-7774</b>.</div>
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<a href="http://www.facebook.com/RobertDotCom" target="_blank">Robert 'Dot Com' Jackson</a><br />Internet & Technology Expert<br /><a href="http://www.internetbuilderconsulting.com/" target="_blank">Internet Builder Consulting - Building BETTER Websites, SEO and Social Marketing Solutions</a></div>
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-171227955991927967.post-72522179357908509702013-04-23T07:00:00.000-07:002013-04-23T07:00:02.238-07:00Traditional Media Remains Strong, Print Advertising Reduces and Internet Marketing Shows the Highest Increase<div class="spreadsheet-link">
Traditional media continue to dominate global advertising spending, and most show no signs of falling off for the time being, according to
<a href="http://www.nielsen.com/us/en/newswire/2013/the-small-screen-captured-big-ad-revenue-in-2012.html" target="_blank">new data released by Nielsen. TV</a>, which commands the lion’s share of
global ad budgets, saw a 4.3% increase in expenditures for the year,
reaching $350 billion. Cinema (movie theaters), radio, and outdoor advertising saw growth rate above
the 3.2% overall average,
up 5.8%, 6.1%, and 7.7%, respectively. Other mediums such as magazines (-1.6%) and
newspapers (-0.2%) saw slight declines in spending, they still accounted
for more than one-quarter of global spending. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjN-hwiv9wmCcQb-5vauaAdh9aRHJK4iViYlfJHG3r2AhuqDEnLcTq4ggG4cvjSD1Ks-_1CAFzkIhRTAyjsHKqomtmWU6TW0gjMp8WUj7Hi90SkeANRItt1maZ2OOWdnXlpJLXQYJeEuUe3/s1600/Nielsen-Global-Ad-Spend-Growth-by-Medium-in-2012-Apr20131.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="348" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjN-hwiv9wmCcQb-5vauaAdh9aRHJK4iViYlfJHG3r2AhuqDEnLcTq4ggG4cvjSD1Ks-_1CAFzkIhRTAyjsHKqomtmWU6TW0gjMp8WUj7Hi90SkeANRItt1maZ2OOWdnXlpJLXQYJeEuUe3/s640/Nielsen-Global-Ad-Spend-Growth-by-Medium-in-2012-Apr20131.png" width="640" /></a></div>
Online ad revenues, recently reported to have increased by 15.2% in the US,
predictably was the fastest-growing advertising medium on a global
basis, up by 9.9%. Online ad measurement was limited to the display
format, though. In the US, display ad revenues grew by 13.4%.<br />
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At 62.8% of revenues, TV accounted for easily the largest portion of
global advertising spend, followed by newspapers (19.5%) and magazines
(8%). Radio (5.2%) and outdoor (2.3%) each also grabbed a higher portion
of spend than the internet (1.9%). The internet’s share of the pie
seems quite low, and it’s unclear if that’s because it was measured in a
smaller subset of markets.<br />
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<strong>Other Findings:</strong><br />
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<li>
At 0.3% of spending, cinema accounted for the smallest share of advertising dollars.</li>
<li>Display ad spend in Latin America grew by 21.2%, while rising 7.2% in Europe.</li>
<li>Asia-Pacific (10.3%) and Europe (7.4%) saw above-average increases in cinema advertising.</li>
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For an expert online marketing consultation contact <a href="http://www.internetbuilderconsulting.com/" target="_blank">Internet Builder Consulting</a> - Building BETTER Websites, SEO, Social Marketing and Online Advertising Solutions since 1995 <br />
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<strong>816-842-7774 Office</strong> <br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-171227955991927967.post-7167281804239398312013-02-12T12:40:00.002-08:002013-02-12T12:40:53.738-08:00Facebook Graph Search 'Search Engine' now Competing with Google for Top Search Results with Social Networking User Data<br />
Google has dominated the search engines for over 10 years now leaving Yahoo, Bing, AskJeeves, AOL and everyone else far behind. <a href="http://www.internetbuilderconsulting.com/" target="_blank">Internet Builder Consulting</a> has been saying it since 2009 when Facebook began showing 'search results' outside of Facebook using Microsoft Bing that it was only a matter of time before Facebook became it's own 'Search Engine'. The time has come and past and now the Billions of Facebook Users will never have to leave Facebook to search on Google, Yahoo or Bing again. The first version of Facebook Graph Search works on the most valuable aspect of Facebook, your friends, what they are doing, where they have been and what they like.<br />
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People use Facebook because it instantly connects them with like minded individuals, people 'like ME' which is common in society. Facebook Graph Search provides levels of detail no other search engine can provide enabling you to search for 'friends' who like Pizza or have visited Spain or even locate someone you may have met at a store that helped you and you wanted to thank.<br />
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Interesting enough this works quite well since the latest professional to join the Internet Builder Consulting team, Jennifer was found through Facebook after some exceptional service at the pharmacy. I used Facebook to narrow down a list of people names Jennifer that worked at a pharmacy in Kansas City and ended friends with our latest hard working team member!<br />
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The first version of Facebook Graph Search is focused on primarily searching 'friends' and connections As the system progresses it will include Business Pages and Fan Pages eventually encompassing all aspects and INFORMATION stored on Facebook. The image below is the new Facebook Graph Search menu with a few 'suggested' search options although you can search for ANYTHING!<br />
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No other search engine database has such a deep level of information to search through since Facebook knows who you are, where you live, who you are friends with, where you went on vacation, to lunch, what kinds of cars or hobbies you enjoy and MUCH more. Facebook claims that only the information you share with friends is going to be searchable (most everything) although the Facebook Terms of Use everyone agrees to when they create an account clearly states Facebook owns all the data and can do whatever they want with it :) What Graph Search means is companies are going to have to pickup the pace with Social Marketing. There are more users on Facebook than Google every day and now that Facebook has Graph Search there is little reason to ever leave...<br />
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Google has its first real challenger here while Microsoft is going to see a boost in traffic on Bing. When Graph Search doesn't find the results you are looking for, you will also get a list of Bing web results within Facebook. This also dramatically increases the value in Social Marketing Optimization (SMO) as part of any effective Search Engine Optimization (SEO) program. It is NOT about the 'likes' a Facebook page has, it is about how it is setup, optimized and connected just like SEO is for a website.<br />
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Mark Zuckerberg said the main difference is Graph Search's ability to deliver 'answers' rather than 'links to answers' makes it clear that Facebook and Bing are on the same page: The Bing team has long been working on a search solution that eschews "blue links" in favor of a search engine where people are as important as pages.<br />
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Bing Director Stefan Weitz recently stated that the majority of people doing research on the internet, for a new product, or a potential vacation, won't rely on search engine page alone. They will turn to friends and experts to get additional input before making a decision. The more Bing enhances its <a href="http://www.bing.com/community/site_blogs/b/search/archive/2012/12/11/the-bing-social-sidebar-gets-a-new-look.aspx" target="_blank">social sidebar</a>with increasing amounts of social data, the less you are likely to jump around to other sources.<br />
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If you would like to know more about how to setup, optimize, market and manage your business, products or services online<a href="http://www.internetbuilderconsulting.com/docs/contact/newprojects.asp" target="_blank"> contact The Experts at Internet Builder Consulting</a> for a consultation<b> 816-842-7774</b> - we helped create<a href="http://www.socialmarketingbuilders.com/docs/social.asp" target="_blank"> social marketing</a> with 18 years experience building <a href="http://www.internetbuilderconsulting.com/docs/websitedesign.asp" target="_blank">BETTER Websites</a>, <a href="http://www.internetbuilderconsulting.com/docs/seo.asp" target="_blank">SEO </a>and <a href="http://www.internetbuilderconsulting.com/docs/social.asp" target="_blank">Social Marketing</a> solutions. Having a Facebook page with effective, <i>optimized social marketing,</i> has never been more important for the success of your business.<br />
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It's not about the <i>likes</i>, it's about the <i>leads</i>.<br />
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<a href="https://www.facebook.com/robertdotcom" target="_blank">Robert 'Dot Com' Jackson</a><br />
Internet & Technology Expert<br />
<b>816-842-7774</b> Office<br />
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Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-171227955991927967.post-84230551711001791542012-10-18T13:55:00.002-07:002012-10-18T13:55:39.771-07:00Frequency of Posts, Unwanted Contact Discourage Likes On Company Pages on Facebook A recent study by Lab42 found social media users who don’t like brands on Facebook are primarily
deterred by newsfeed clutter (47%), while many don’t want to be
contacted (36%) or are concerned about their privacy (30%). A total of 73% of users <em>unliked</em> Facebook Pages that posted too frequently since it 'filled up their news feed'. March 2012 survey results from Chadwick Martin Bailey (CMB) and Constanct Contact similarly found that over communication was a leading turnoff for Facebook users.<br />
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Deals Drive Likes More Than Loyalty</h2>
Overall, the Lab42 study finds that 87% of the social media users
surveyed like brands on Facebook. When asked their biggest motivator for
doing so, these respondents cited promotions and discounts most often
(34%), followed by free giveaways (21%). Loyalty and brand trust were
cited by 14% and 11% respectively. 77% of respondents who liked brands
reported having saved money as a result of their likes.<br />
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Still, 46% have liked a brand from which they had no intention of
buying. Asked why, 52% of this segment reported having liked the brand
for a free item, while 46% said they couldn’t afford the products, and
24% that they liked the brand to help out a friend.<br />
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Even so, most social media users appear to truly wish to connect with
brands via Facebook. Of those who like brands, 82% believe that
Facebook is a good place to interact with those brands. 3 in 4 feel more
connected to the brand on Facebook, and 35% feel that the brands listen
to them on Facebook. This preference for engagement on Facebook is
supported by June results from an Allstate/National Journal survey,
which found that 64% of social media users want to see an increase in <a href="http://www.marketingcharts.com/wp/direct/social-media-users-more-apt-to-engage-in-various-consumer-activities-22364/">companies using social media to respond to customer questions and complaints</a>.<br />
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Embarrassment Discourages Likes</h2>
The Lab42 survey also finds that some product categories discourage
likes. 22% of respondents reported having been too embarrassed to like a
certain brand, most often in the categories of adult novelties, weight
loss products and health and wellness products.<br />
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The results reveal that the leading ways by which brands can get
users to like them on Facebook are through more giveaways; posting
less often; and letting consumers hide the fact that they like the
brand.<br />
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But, brands may see little value from that engagement, particularly
from young social network users. April 2012 survey results from a group
of professors showed that almost 7 in 10 Millennials who like a brand on Facebook rarely or ever return to the page,
while a February 2012 report from Ehrenberg-Bass Institute revealed
that just 1% of Facebook users who like big brands such as Procter &
Gamble or Coca-Cola <a href="http://www.news.appstate.edu/2012/04/19/facebook-success/">actually engage with those brands</a>.<br />
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Social Marketing, engagement and optimization must be done properly to be effective. <a href="http://www.internetbuilderconsulting.com/docs/service/service.asp" target="_blank">Contact the Social Marketing Experts</a> and Search Engine Optimization (SEO) consultants at <a href="http://www.internetbuilderconsulting.com/" target="_blank">Internet Builder Consulting</a> and <a href="http://www.socialmarketingbuilders.com/" target="_blank">Social Marketing Builders</a> to build better online marketing for your business <strong>816-842-7774</strong>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-171227955991927967.post-1539924566946343532012-08-31T12:14:00.002-07:002012-10-18T13:58:02.771-07:00Sales & Lead Generation Success with Social Marketing, Social Networking<br />
A recent business survey reported 39% of business to business (B2B) marketers are generating leads from Facebook, and 19% generated sales from Facebook. Business to Consumer (B2C) marketers have higher success with Facebook at 67% generating leads and 39% generating sales.<br />
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The numbers reverse on the professional oriented LinkedIn with data from the August “State of Digital Marketing 2012 Report” showing 44% of Business to Business marketers generating leads on LinkedIn and 23% generate sales. The numbers are lower at 21% of Business to Consumer companies generating leads from LinkedIn and 9% generating sales.<br />
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Business to Consumer lead generation on Twitter is a far larger source of leads than LinkedIn with 43%, Google+ is 15% and Pinterest lead generation is 13%. In terms of sales the order is the same: Facebook generates 30% of sales, Twitter at 19% followed by LinkedIn at 9%, Google+ at 7% and Pinterest generated 6% of sales generated.<br />
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An aspect of Social Marketing many companies overlook is the engagement with 90% of businesses reporting some type of engagement on social networks. Engagement is the interaction between potential, current and past customers on social networks. The higher the engagement rates (people who click LIKE or SHARE or COMMENT on posts) increases rankings for websites, spreads the message, brand or product to a exponentially larger audience and increases the rates of lead and sales generation.<br />
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Social Marketing is not going away, companies not activly marketing through social networks are losing out on hundreds of millions of potential buyers, sales and branding. If your business needs an <a href="http://www.socialmarketingbuilders.com/" target="_blank">expert to build the best Social Marketing</a>, <a href="http://www.internetbuilderconsulting.com/docs/seo.asp" target="_blank">Search Engine Optimization (SEO)</a> or <a href="http://www.internetbuilderconsulting.com/docs/websitedesign.asp" target="_blank">websites</a> <a href="http://www.internetbuilderconsulting.com/docs/contact/contact.asp" target="_blank">contact the Internet Experts at Internet Builder Consulting</a> <b>816-842-7774</b> for a professional consultation.<br />
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Robert 'Dot Com' Jackson<br />
Internet & Technology Expert<br />
<a href="http://www.internetbuilderconsulting.com/" target="_blank">www.InternetBuilderConsulting.com </a>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-171227955991927967.post-78809874406852879932012-08-16T10:58:00.000-07:002012-10-18T13:59:12.864-07:00Social Networking Reputation Risks and Online Reputation Management<br />
Social networks present enormous branding and marketing opportunities, but they also present significant risks to business reputations. A company page or business profile on Facebook setup and properly optimized will drive traffic to company websites, products and services. The Search Engine Optimization (SEO) results of this are incredible although companies often neglect to understand the potential risks posed from a 'public' forum. Facebook, Blogs, Yelp and other interactive websites enable anyone to share experiences opinions, ideas and feedback which needs to be monitored daily. The example below is only one of the dozens of 'sales' and new business received from Facebook where people will often post requests for contacting them about a new website, SEO or social marketing. This referral made late Wednesday evening on Facebook became a new customer early Thursday morning. In addition to the new customer it adds creditably when others see public recommendations for your company, products or services!<br />
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Best case scenario social networking will expand the reach of a brand, product or service though multiple online locations similar to having a billboard on every major highway in the city. Worst case, if social networking is not managed and monitored properly, a disgruntled customer or former employee may cause harm through negative, false or misleading posts. No company will make every customer completely happy 100% of the time, mistakes happen, people have bad days and sometimes there are just difficult people who choose to be unhappy no matter what. The best way to combat this is constant daily management of all social media marketing to immediately address any issues as an opportunity to improve customer satisfaction.<br />
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Someone who may have had a bad experience can give you the opportunity to correct that or at least empathize through social networking. If there was a misunderstanding it can be cleared up quickly similar to a recent experience I had with Aristocrat Motors over my Jaguar service. I left a review for Aristocrat Motors on www.Yelp.com pertaining to a misdiagnosis of a problem and an unresolved issue with the service center. A representative from Aristocrat motors monitored the online reviews for the company and contacted me with an offer to resolve the past issues which will bring me back to them as a customer.<br />
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Prior to the response from the company online I had shared with anyone who asked the bad experience recommending that nobody I know take a vehicle there. Now I plan on going back to have the problem resolved and may bring future business back to the company rather than keeping friends, family and associates away. The # 1 Ranking Algorithm Google Search Engine today is Facebook so any successful Search Engine Optimization (SEO) MUST include social marketing. If you need a BETTER built website, SEO or Social Marketing for your business, product or service contact the <a href="http://www.facebook.com/internetexperts" target="_blank">Internet Experts</a> at <a href="http://www.internetbuilderconsulting.com/" target="_blank">Internet Builder Consulting</a> today for an expert consultation and results <b>816-842-7774</b>.</div>
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Robert 'Dot Com' Jackson</div>
Internet & Technology Expert<br />
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<a href="http://internetbuilderconsulting.com/" target="_blank"> www.InternetBuilderConsulting.com</a> - Building BETTER Websites, SEO & Social Marketing Solutions</div>
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<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-171227955991927967.post-16933036072023839772012-07-09T10:16:00.001-07:002012-10-18T14:00:00.467-07:00Pinterest Influences 37% of Men to Purchase & 25% of All UsersWomen make up the majority of Pinterest users with estimates varying from 60% to 90%
of the user base. It turns out that men report being more than twice
as likely as women to have purchased a product or service after
discovering it on the social network according to a recent <a href="http://blog.compete.com/2012/06/28/pinning-down-the-impact-of-pinterest/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+CompeteBlog+%28the+Compete+Blog%29&utm_content=Netvibes">Compete survey</a> released in June 2012.<span id="more-22509"></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGMlk73HoZb4Is2UhXQAAjNDP3tE3RFZPHzAZe-jnYn_nJRUjQak-UXtnDX-mcEusSgk6dHAA1VIS-KnWHj6ccNNb3VeAUdvpD90zOjUBndlAyUxS5Z1FnqWTNh0ThR8Pmhld3__gxWdL1/s1600/Pinterest+Purchase+Influences+6-12.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGMlk73HoZb4Is2UhXQAAjNDP3tE3RFZPHzAZe-jnYn_nJRUjQak-UXtnDX-mcEusSgk6dHAA1VIS-KnWHj6ccNNb3VeAUdvpD90zOjUBndlAyUxS5Z1FnqWTNh0ThR8Pmhld3__gxWdL1/s1600/Pinterest+Purchase+Influences+6-12.png" /></a></div>
A total of 37% of male users said they have purchased a
product or service after discovering it on Pinterest, compared to 17% of
female users. A total of 25% combined users on Pinterest said they made a purchase after viewing the product or service on Pinterest. <br />
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A Reuters and Ipsos poll released in June 2012 revealed that 1
in 5 American Facebook users say they have ever bought a product or
service due to advertising or comments they saw on Facebook.<br />
Both these results differ from recent SteelHouse data, which found that 59% of Pinterest users have purchased an item they saw on the site, compared to 33% of Facebook users who have bought an item they saw on their news feed or a friend’s wall.<br />
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Reach More Buyers and Sell More Online - Contact the Social Marketing Experts at <a href="http://www.socialmarketingbuilders.com/">www.SocialMarketingBuilders.com</a> to build effective social network marketing!Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-171227955991927967.post-70777794132302629332012-06-21T14:42:00.002-07:002012-10-18T14:01:38.588-07:00Social Marketing is about Interactions, Questions, Creating BuzzHaving a Facebook page or Twitter account is not enough to be successful with Social Marketing. The search engines (Google, Bing, Yahoo) entered into agreements with the top Social Networking websites and classified sites (Craigslist, eBay) to place content from those sites in the search engine results. This is why when you search for a company on Google you often find the social networking pages within the top search results (if the company has the social networking setup properly). <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqLxaycgvTXiYnb4jntnimV0Jro6qNgiAGBjzMnuI_pISKCyGnaksZe_xN4tCcEYT5ffRt7UkFxJJrtppxHwz1b96-FecY9Kgd1FuGFol4KhnJdMbSrwQPTVcJm42JKff2QUsmBkDSBMXv/s1600/Social+Networking+group.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="244" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqLxaycgvTXiYnb4jntnimV0Jro6qNgiAGBjzMnuI_pISKCyGnaksZe_xN4tCcEYT5ffRt7UkFxJJrtppxHwz1b96-FecY9Kgd1FuGFol4KhnJdMbSrwQPTVcJm42JKff2QUsmBkDSBMXv/s320/Social+Networking+group.jpg" width="320" /></a></div>
To be successful with Social Marketing consider the main point of being 'Social' just like you would in any offline 'social' interaction. When you meet a potential customer the first thing you need to do is ask questions, find out what they need, what they are interested in and then share how you can meet or exceed those needs and interests. Any one-sided conversation online or offline tends to be ignored. People like to know you are interested in what THEY have to say, that you care enough to find out what they need or want.<br />
<br />
Getting users to 'Like' a page on Facebook is easy since most people will 'Like' anything a friend suggests or any product they have used or may be familiar with. April 2012 <a href="http://www.news.appstate.edu/2012/04/19/facebook-success/">survey results</a>
show that almost 7 in 10 Millennials who
like a brand on Facebook rarely or ever return to the company page. A
February 2012 report revealed that just 1% of Facebook users who like
big brands such as Procter & Gamble or Coca-Cola actually interact with those brands. <br />
<br />
Marketers looking to boost engagement need to ask the right questions and engage social network users. By asking about personal
preferences, appealing to fans’ expertise, and making it aspirational marketers can achieve a positive impact
and increase social network visibility. Instead of posting one sided 'marketing' ask users how they feel about new products, what they need, wish for and be sure to interact with others. Spend some time adding new 'friends' from Facebook suggestions or mutual connections and be sure to look at their individual or company pages to 'Like' and comment on what they shared. <br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_OziKMqKhx4GyyiP8-PAzzyAQw-tNLpwp2tNips1b3Fw28Sjv6ijY9NfplQ5vOHS9AQc_grADyQLWm82e55x_gotPFkB4l3irymN-U1g-TxsluMPvkO0gKrK8QepljIOMdmnFfY6EDgvA/s1600/social-media-for-network-marketing.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="187" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_OziKMqKhx4GyyiP8-PAzzyAQw-tNLpwp2tNips1b3Fw28Sjv6ijY9NfplQ5vOHS9AQc_grADyQLWm82e55x_gotPFkB4l3irymN-U1g-TxsluMPvkO0gKrK8QepljIOMdmnFfY6EDgvA/s320/social-media-for-network-marketing.jpg" width="320" /></a>The more marketers interact with others the more others tend to interact back. Recriprical 'Likes' and comments provide three times the results. The more a company 'page' or account has interaction the higher it ranks within the 'social network algarythms' which determines what posts, updates, photos and information is shared in the 'News Feed' and with Search Engines. Someone who updates and posts information all the time but has few interactions will not been seen by anyone except the person or company publishing the information. <br />
<br />
Updates, photos and other details posted that have numerous 'Likes' and 'Comments' will be shared with an exponential online audience (the people who interacted with, commented or liked it plus all of the people they are connected with). This is why Social Marketing experts and companies who specialize in social marketing are able to produce better results than internal staff or a single person trying to market on social networks. Social Marketing companies will have multiple login's and accounts they can use to 'create' the buzz, interactions and improve reach on social networks that others cannot. <br />
<br />
Keep the 'Social' aspects of Social Marketing first, be sure to interact, engage and entice people to come back and invest the time to do it right. If you need <a href="http://www.socialmarketingbuilders.com/docs/social.asp" target="_blank">expert Social Marketing setup, optimization, training</a> or just have a question <a href="http://www.internetbuilderconsulting.com/docs/contact/contact.asp" target="_blank">contact the Internet Experts</a> at <a href="http://www.internetbuilderconsulting.com/" target="_blank">Internet Builder Consulting</a> <strong>816-842-7774</strong>. <br />
<br />
Robert 'Dot Com' Jackson<br />
Internet & Technology Expert<br />
<a href="http://www.internetbuilderconsulting.com/" target="_blank">Internet Builder Consulting - Building BETTER Websites, SEO and Social Marketing since 1995</a><br />
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-171227955991927967.post-36875023983855748112012-04-06T14:56:00.004-07:002012-10-18T14:02:39.063-07:00Pinterest Now # 3 Social Network Behind Facebook & TwitterThe Experian “<a href="http://go.experian.com/forms/experian-digital-marketer-2012?WT.srch=PR_EMS_DigitalMarketer2012_040412_Download?send=yes" target="_blank">2012 Digital Marketer: Benchmark and Trend Report</a>”
shows social networking has 91 percent of
adults using social media regularly. Social networking usage has changed dramatically with Pinterest taking over with the 3rd highest usage numbers ahead of Google+, LinkedIn and MySpace. Pinterest traffic increased 50% in just January and February of 2012 with an average of 89 minutes per month spent on the website. <br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjda3fHKaAVn2LO-uhB5U2AeolicOz0U_KcUvECnbtrgnrz_79fxk9If7KgVgoMd4gTJD64KFz9HUg7uwpJk5a_dBEdcDtO-C_t1Xh5Q22VeEuiLUYunqSXTdcqC-4gqMVTZgpubYeEpQpa/s1600/Social+Networking+Traffic+4-12.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjda3fHKaAVn2LO-uhB5U2AeolicOz0U_KcUvECnbtrgnrz_79fxk9If7KgVgoMd4gTJD64KFz9HUg7uwpJk5a_dBEdcDtO-C_t1Xh5Q22VeEuiLUYunqSXTdcqC-4gqMVTZgpubYeEpQpa/s1600/Social+Networking+Traffic+4-12.png" /></a></div>
Facebook still dominates social networking with an average of 405 minutes spent on the website but Twitter is likely to be overtaken by Pinterest as the # 2 social network. Pinterest has become a huge place for marketing by large and small companies worldwide due to the simple, visual appeal and ease of use. We started setting up <a href="http://pinterest.com/robertdotcom/" target="_blank">Pinterest accounts for our company</a> and clients in 2011 and advocate creation of accounts for all businesses, products or services. <br />
<br />
Contact our SEO and Social Marketing Experts for a complete <a href="http://www.internetbuilderconsulting.com/docs/seo.asp" target="_blank">Search Engine Optimization</a> or <a href="http://www.internetbuilderconsulting.com/docs/social.asp" target="_blank">Social Media Marketing campaign</a> at <b>816-842-7774</b> or online at <a href="http://www.socialmarketingbuilders.com/" target="_blank">www.SocialMarketingBuilders.com </a><br />
<br />
Robert 'Dot Com' Jackson<br />
Internet Builder Consulting<br />
Building BETTER Websites, SEO and Social Marketing Solutions since 1995Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-171227955991927967.post-42026984804368432902012-04-02T20:31:00.000-07:002012-04-02T20:31:46.157-07:00Websites, Online Marketing, SEO, Social Networks, Facebook, Twitter, Pinterest, Google+, Blogger & SuccessThe one question every business owner asks when we meet for a
consultation is "What do I need to be doing to rank higher on Search
Engines and reach more customers?". The answer is a complicated one
since there is no one thing that will lead to online success, it
requires specific properly setup and optimized 'Online Building Blocks'
starting with the website. <br />
<br />
No Online Marketing will
be successful without a properly built and properly optimized website as
the foundation. The website must be readable by search engines, must
contain multiple 'calls for action' to entice online suppers to submit a
request, question or share information and the format of the website
must be user friendly. A website is "more than Meta Tags" today, the
backend code is a requirement (still missed by many bad website
companies and Template websites) but dozens of other key elements are
required for online success.<br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwjlHA6EwFpFqA97zU1-SLeL7mNVI2b2AH4cBovlRuL2tWieN5Y4cvMzOAm4kuHHUU4JxWQpYWdRkGlRq0u19S_lXGKBQYnsHwvMNOBWzcd2bbsUjnUgv0Sv2oiFTkv8wSd8Lx-wqurkw/s1600/BuildKeystone+by+Meredith+Oliver+7-10.jpg" style="margin-left: auto; margin-right: auto;"><img alt="Keystone template website without META Tags or basic SEO" border="0" height="283" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwjlHA6EwFpFqA97zU1-SLeL7mNVI2b2AH4cBovlRuL2tWieN5Y4cvMzOAm4kuHHUU4JxWQpYWdRkGlRq0u19S_lXGKBQYnsHwvMNOBWzcd2bbsUjnUgv0Sv2oiFTkv8wSd8Lx-wqurkw/s640/BuildKeystone+by+Meredith+Oliver+7-10.jpg" title="" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">This Template
Website was produced by a a communications company for the customer and
published without META Tags which ranked the website lower and lost the
customer sales. The customer did nothing wrong but noticed months later
that old 'marketing websites' were ranking higher on search engines
than the main company website.</td><td class="tr-caption" style="text-align: center;"><br /></td></tr>
</tbody></table>
The website IS THE SINGLE MOST IMPORTANT ITEM for
online marketing success. Make sure the website is built by someone
with experience, expertise, focus (they build and market websites as the
primary business - not an ad agency or public speaker or other type
company that builds websites on the side to make extra money) and
longevity. There are hundreds of unemployed people starting website,
social marketing and graphics design companies. There are more with
expertise in public speaking, mortgages, ad agencies or even print
marketing firms with little to no expertise with websites, Search Engine
Optimization or Social Media Marketing that now present themselves as
'website companies'.<br />
<br />
The most capable website companies
will have a minimum of 10 years experience designing, developing and
marketing websites. Any company with less than 5 years experience is
still 'learning' how to build a website and anyone working from home is
someone to be avoided.<br />
<br />
Once the website is built
properly, optimized and submitted to Search Engines the next step is
building awareness of the new website. The top algorithm used to rank a
website is how many other websites (that have value, not link farms)
are linking TO a website and what content those websites have on them.
Search Engines track how many links go to websites over periods of time
which brings Social Networking into play as an key role in any SEO
success.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvTk9R8L_RVUCrcV0cm26v4Jrr7Pguf6n51xMzT8jn0ckNN6R00AiGFeb5pyNCvToJju1sOIHkQgY3Lz-Bb4ZqKEfhmfcws_usL48gIdDRWqh4bNMXNca3PqkJadO2BNaDSLp-xNC5mo8/s1600/facebook_logo.gif" style="margin-left: 1em; margin-right: 1em;"><img alt="Facebook Social Network, Social Media Marketing" border="0" height="61" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvTk9R8L_RVUCrcV0cm26v4Jrr7Pguf6n51xMzT8jn0ckNN6R00AiGFeb5pyNCvToJju1sOIHkQgY3Lz-Bb4ZqKEfhmfcws_usL48gIdDRWqh4bNMXNca3PqkJadO2BNaDSLp-xNC5mo8/s200/facebook_logo.gif" title="" width="200" /></a></div>
<br />
Facebook
is the # 1 location on the Internet, Facebook is the # 1 source of
referral links on the Internet and Facebook has more traffic from people
who spend more time on Facebook than any other website or search
engine. The importance of Facebook cannot be overlooked, there are
millions of potential customers on Facebook every day. The few people
who do not use Facebook can still find information from Facebook on
Search Engines like Google, Yahoo and Bing since content from Facebook
is fed to Search Engines. Setting up a business profile and a business
page, optimizing the page and creating a successful social media
marketing campaign with regular updates, posts and interactions will
help rank websites higher and potentially reach millions of people.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOO9z4LlVOWc-v47N-XAOnNPFfF1wRkJS8SffOjJOuES4ID2AzQQRNc7wZbsmxNUaBB_Ar-XdHf3la-F6aDefCWD0EN6fKAXT718bHSIuL7T2b8Yi1JcPHa5_HHM-998pjQFzH4sOpov8/s1600/IBC+Facebook+Page+3-12.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="Facebook Internet Marketing Experts, Internet Builder Consulting business page" border="0" height="601" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOO9z4LlVOWc-v47N-XAOnNPFfF1wRkJS8SffOjJOuES4ID2AzQQRNc7wZbsmxNUaBB_Ar-XdHf3la-F6aDefCWD0EN6fKAXT718bHSIuL7T2b8Yi1JcPHa5_HHM-998pjQFzH4sOpov8/s640/IBC+Facebook+Page+3-12.jpg" title="" width="640" /></a></div>
<br />
Facebook
is like High School where popularity and interactions mean everything.
Setting up a profile ad setting up a page has no benefit unless there
are multiple people connected to the page who interact, comment and
share information or posts. This is where it may be worth hiring Social
Marketing Experts like <a href="http://www.socialmarketingbuilders.com%20/" target="_blank">www.SocialMarketingBuilders.com </a>to
create, optimize and CONNECT everything so that Facebook and Search
Engines value the content ranking it higher. At a minimum all companies
need to have a Business Profile setup with a Business Page for their
company, product or service. Ideally it is worth hiring a company with
teams of Social Marketing Experts to create, optimize and train you for
around $350-$550 so time and efforts are not wasted.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgu9EMR5jWXcvhWOuTiOrv8UN4wLrfdzN1dac_p4xt5Pe2F1Tk4bsaQEc5LBNDHLgRsyQe27vZCP34B5JYz327_6ttS3f2OtZDRLAJJ71bJDaW5SXm6fVIECEsqweBBfjqLqZbB_BGReqQ/s1600/twitter_logo.png" style="margin-left: 1em; margin-right: 1em;"><img alt="Twitter social network for Social Media Marketing" border="0" height="73" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgu9EMR5jWXcvhWOuTiOrv8UN4wLrfdzN1dac_p4xt5Pe2F1Tk4bsaQEc5LBNDHLgRsyQe27vZCP34B5JYz327_6ttS3f2OtZDRLAJJ71bJDaW5SXm6fVIECEsqweBBfjqLqZbB_BGReqQ/s200/twitter_logo.png" title="" width="200" /></a></div>
<br />
Twitter
is the text message wonder of the Internet setup with 140 character
length messages with the idea that people would 'Tweet' updates from
cell phones. Twitter users are loyal and there are millions of them so
setting up a Twitter account for business is a requirement. Setup the
Twitter account then link the Facebook account to it (do this in
Facebook) so that updates from Facebook are automatically sent to
Twitter like we have setup at <a href="http://www.twitter.com/WebsiteExperts">www.Twitter.com/WebsiteExperts</a>.
Connecting the accounts reduces the amount of time spent with updates
and ensures everything is up to date across the online board.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrhXlhqWhpR2IPzzI7Dvx7h470AdUGLj9OE7G-Y8lBJMUpg_VhrgJ_DBDGCypmXMui0b5Gvv18EAjKd2umU4wRZizifyqPdOBMbIWcpZ1GOmRfvigPOnMSBxCcs2Z7MYO8clZ2ox_SSI0/s1600/Pinterest+logo+script.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="Pinterest social network for Social Media Marketing" border="0" height="111" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrhXlhqWhpR2IPzzI7Dvx7h470AdUGLj9OE7G-Y8lBJMUpg_VhrgJ_DBDGCypmXMui0b5Gvv18EAjKd2umU4wRZizifyqPdOBMbIWcpZ1GOmRfvigPOnMSBxCcs2Z7MYO8clZ2ox_SSI0/s200/Pinterest+logo+script.jpg" title="" width="200" /></a></div>
Pinterest is the new top player on the Social Networking playground with a simple visual approach. (<a href="http://newhomesmarketing.blogspot.com/2012/03/pinterest-for-online-marketing-latest.html" target="_blank">View our article explaining Pinterest earlier this month for setup details</a>)
When we first came across Pinterest it seemed like just another
annoying social network to learn. Once we setup the account and spent
time to research what items to 'Pin' that would being value to business
we started seeing increased traffic on company websites from Pinterest.
The average visit from Pinterest spent nearly 5 minutes looking through
the website, 5 times longer than Facebook visitors. Our company builds
websites so the main thing we used on Pinterest was thumbnail images of
websites we built with a description of the website.<br />
<br />
We
then setup another 'Board' for Social Marketing and another 'Board' for
company training classes and speaking events. We removed the default
Boards that came with the account and spent time considering what would
showcase what we did, who we are or what we can do for customers to
create the most effective Boards for business and a few fun things.<br />
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsEgW6j4ckxGfU5EDpBduml3nDtiu_xvDZXXWcjVMa9qp0pu1RyXAvFOnJmpVRIDFVVnTXIQeUy-ae9O6bi8mY_uQ1ZknZ9Uf4lYk2inGoj7Bk2W7Hwf7YjHF73XDX4Cw95Lvg1-9zZQQ/s1600/Pinterest+Boards+3-12.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="Pinterest Boards page on Pinterest Social Network" border="0" height="616" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsEgW6j4ckxGfU5EDpBduml3nDtiu_xvDZXXWcjVMa9qp0pu1RyXAvFOnJmpVRIDFVVnTXIQeUy-ae9O6bi8mY_uQ1ZknZ9Uf4lYk2inGoj7Bk2W7Hwf7YjHF73XDX4Cw95Lvg1-9zZQQ/s640/Pinterest+Boards+3-12.jpg" title="" width="640" /></a></div>
<br />
Pinterest
requires a few hours to create, setup and then locate enough content to
'Pin' so that it is effective. Spend a few minutes connecting and
'following' other people since they tend to follow you back similar to
how Twitter users follow people who follow them. If your company sells
homes then Pin photos of homes for sale or floor plans while others can
Pin photos of electronics for sale or any item located on the Internet.
Pinterest is not permitted is not permitted to Pin items from Facebook
but Google+ users are welcome to Pin any photo from their accounts.<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiluudjSq1-jvLDamdSXRAelQi5HTYl9mqzi9e3EEmIJx5NcKW9nAKp6UtTm87cpdtOEYkTvrQJocdX2xkOs5h4ylIwFmsE2EI5BmVqraF5qeGwEOVQucm2ROHifx83VYVyX1aYpSVe4ZA/s1600/google-plus-logo-640.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="Google+ Social Network for Social Media Marketing and SEO" border="0" height="112" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiluudjSq1-jvLDamdSXRAelQi5HTYl9mqzi9e3EEmIJx5NcKW9nAKp6UtTm87cpdtOEYkTvrQJocdX2xkOs5h4ylIwFmsE2EI5BmVqraF5qeGwEOVQucm2ROHifx83VYVyX1aYpSVe4ZA/s200/google-plus-logo-640.jpg" title="" width="200" /></a></div>
Google
was the 800 Pound Gorilla on the Internet for years until Facebook took
the # 1 spot away. Google tried to buy Facebook and when the offer was
turned down Google decided to create it's own Social Network. Google+
is the result at <a href="http://plus.google.com/" target="_blank">http://Plus.Google.com </a>with a combination of features from Facebook, Twitter and a few new ideas such as 'Circles'. The <a href="http://newhomesmarketing.blogspot.com/2011/07/google-facebook-and-search-engine.html" target="_blank">article on Google+ Setup and Optimization </a>outlines
the key features and benefits of Google+ if you are just getting
started. One unique benefit of having a Google+ account is that Google
announced that websites are being ranked higher on the Google Search
Engine based on usage or interactions from Google+ accounts.<br />
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdA1zJPaB1jFFo0YaPqWMI_Cp9G_41z0VurOHLnnbt51AdwjpGPZjTYe1tA_IjX0MYAqIT9FRUygSew6bfVfBQBVkSlcD0vMlPoGNh78hDMzcHVbiqf1rJf3_ERju60rrH0B-1oB9-jM0/s1600/IBC+Google++Page+3-12.jpg" style="margin-left: 1em; margin-right: 1em;"><img alt="Google+ Internet Builder Consulting business profile on Google Plus social network" border="0" height="336" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjdA1zJPaB1jFFo0YaPqWMI_Cp9G_41z0VurOHLnnbt51AdwjpGPZjTYe1tA_IjX0MYAqIT9FRUygSew6bfVfBQBVkSlcD0vMlPoGNh78hDMzcHVbiqf1rJf3_ERju60rrH0B-1oB9-jM0/s640/IBC+Google++Page+3-12.jpg" title="" width="640" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfs2dQ0U1YHLHNzQdjG-IicPbPWKpNP_mf1flo8Fa6nWIatLikiaHRyjn6lTBDk00h_ZJC97_9ZOyq3tiHKeNXgydIDmjFMEEi-E-FLZQrVihE9D4TqeUuHPH4NQQeMfI56ViE8v1s0sw/s1600/IBC+Facebook+Page+3-12.jpg" style="margin-left: 1em; margin-right: 1em;"><br /></a></div>
<br />
When
a company has a Google+ profile setup with the company website listed
on Google+ and other users connected who 'Like' or '+1' the website then
it will rank higher for other users on Google. In short Google is
enticing people and business to use Google+ with the added benefit of
ranking higher on the Google Search Engine. Setup a Google+ account,
place contact information, website links and a profile online and spend a
few minutes adding people to your circles. It may not be the top
social network yet but Google is spending millions on development so it
will only get better.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixn3QYIBXMJsSC5Z8qU7iDeNnoJyxFzZVzpwTvr9b-m0baFjYuH31BfCItkwP775g6kXvDIs7J9qVxOhhV7MoTK_4ZLS7a1sRqSpLnocZ0nFrsqAySQnf27T76egNM407ITeVc_aUU1rk/s1600/Blogspot+blog+icon.png" style="margin-left: 1em; margin-right: 1em;"><img alt="Google Blogger Blog System (formerly Blogspot) for Online Marketing" border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixn3QYIBXMJsSC5Z8qU7iDeNnoJyxFzZVzpwTvr9b-m0baFjYuH31BfCItkwP775g6kXvDIs7J9qVxOhhV7MoTK_4ZLS7a1sRqSpLnocZ0nFrsqAySQnf27T76egNM407ITeVc_aUU1rk/s200/Blogspot+blog+icon.png" title="" width="200" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg40R5yQlGnTVJ661Kb8pqwHr2C26r8JWysr1z2SIEaFsFAyG6q_NPM1zeGCCy_F-UamgcwV92TxbgrzRUZN5jFJvgzHRxPNrVrFPk0nasp5bx9zcHpndugcYk3ssZumlhAGDX2tUV81jY/s1600/Blog+Example.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="261" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg40R5yQlGnTVJ661Kb8pqwHr2C26r8JWysr1z2SIEaFsFAyG6q_NPM1zeGCCy_F-UamgcwV92TxbgrzRUZN5jFJvgzHRxPNrVrFPk0nasp5bx9zcHpndugcYk3ssZumlhAGDX2tUV81jY/s320/Blog+Example.jpg" width="320" /></a></div>
Google purchased Blogspot and combined it with their other Blog system to create one of the leading online Blog systems today <a href="http://www.blogger.com/">www.Blogger.com</a>.
Setting up a Blog (web log = Blog for short) is free, fast and reaches
millions of potential customers online. If a Blog has enough traffic
and the right content it will be republished, shared and even <a href="http://www.amazon.com/gp/product/B007GARVJ0/ref=cm_sw_r_fa_alp_Kr4Cpb04S343P" target="_blank">sold online at the Amazon Kindle Store</a>.
A properly written Blog will also help with Search Engine Optimization
(SEO), establish creditability for the writers or company and provide
fresh content for social networks or websites. <br />
<br />
Creating
a Blog is about creating content about your company, services, products
or solutions and related information people may be interested in.
There is no wrong way to write a Blog, simply make sure you DO it and
always 'sign' the Blog with contact information including a phone number
and full website address. Write articles about your area of expertise,
industry news or information and your company. Once a Blog is setup be
sure to link it to Facebook so any updates are automatically sent to
the Facebook business page and even the company website similar to how <a href="http://www.internetbuilderconsulting.com/" target="_blank">Google Blogger feeds scrolling Blog articles to the Internet Builder Consulting website Home Page</a>.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_x-H3SVBX7G69yaSl8va9cMtD1Jrc6lMbr59HcRMtHZUqUWmJYliecRPbzrncJz_Dm7-DWMBr306MRIzKPE9g5itm0V8ayRSDHe30iQSQIVIA2J6BS12lb4cVPDLwQ1ljcxFZmGnsQmM/s1600/LinkedIn+LARGE+logo.png" style="margin-left: 1em; margin-right: 1em;"><img alt="LinkedIn Business to Business Social Network" border="0" height="56" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_x-H3SVBX7G69yaSl8va9cMtD1Jrc6lMbr59HcRMtHZUqUWmJYliecRPbzrncJz_Dm7-DWMBr306MRIzKPE9g5itm0V8ayRSDHe30iQSQIVIA2J6BS12lb4cVPDLwQ1ljcxFZmGnsQmM/s200/LinkedIn+LARGE+logo.png" title="" width="200" /></a></div>
<br />
Last
is the LinkedIn Social Network typically used for Business to Business
connections. There are no grandmothers sharing recipes or families
uploading photo's of the weekend trip. LinkedIn is focused on business
and company or professional information although it will accept direct
feeds from Twitter and Facebook which may contain any sort of content.
The LinkedIn network suggests connections based on mutual places of
employment, mutual existing connections and feeds nearly everything on
the LinkedIn website to Search Engines.<br />
<br />
Setup a <a href="http://www.linkedin.com/profile/edit?trk=hb_tab_pro_top" target="_blank">LinkedIn profile</a> and then a <a href="http://www.linkedin.com/company/356338?trk=tyah" target="_blank">LinkedIn company page</a>
for the best results. Company Pages and Personal Profiles are both
indexed and sent to Search Engines so people may locate you or your
business on Google because you have a LinkedIn page. <br />
<br />
The
list above outlines the very basic requirements for online success
today. Take the time to setup at least the basic profiles with a
description, contact information and then practice every week until you
are comfortable with each of the social networks. If your business
needs a <a href="http://www.internetbuilderconsulting.com/docs/websitedesign.asp" target="_blank">BETTER built website</a>, <a href="http://www.internetbuilderconsulting.com/docs/seo.asp" target="_blank">Search Engine Optimization</a> or <a href="http://www.internetbuilderconsulting.com/docs/social.asp" target="_blank">Social Networking setup, training or Social Marketing</a> solutions <a href="http://www.internetbuilderconsulting.com/docs/service/service.asp" target="_blank">contact Internet Builder Consulting</a> online or call the experts at <b>816-842-7774</b>.<br />
<br />
Robert 'Dot Com' Jackson<br />
Internet & Technology Expert<br />
<b>816-842-7774</b> Corporate Office <br />
<a href="http://www.internetbuilderconsulting.com/" target="_blank">Internet Builder Consulting - Building BETTER Websites, SEO & Social Marketing Solutions since 1995</a><br />
<br />
<br />
<br />Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-171227955991927967.post-60174266586136400442012-01-13T14:01:00.000-08:002012-01-13T14:01:31.398-08:00Social Network Security, Privacy and ProductivitySocial Networking interacts with nearly every aspect of our lives today. The average American spends over 16 hours a month on Facebook with 50% of Facebook users logging on every single day. Social Networks are used at the office and in personal life although it is sometimes best to keep the two separate. <br />
<br />
When our company receives an application or email for employment the first thing we do is look up the individual on Facebook and other social networks to see exactly who they are. We have brought on interns based upon their wide use of social networks with positive posts while we have also decided not to interview people based upon what they posted on social networks. Employers, co-workers, friends and family are using social networking though not everything posted online should be shared with all of them.<br />
<br />
One thing our company does to ensure our staff is on top of the latest online marketing, social networking and interaction is creation of 'Business' social networking accounts. Each new team member is setup with a company email address (<a href="mailto:myname@mycompany.com">myname@mycompany.com</a>) which is then used to create a complete set of social networking accounts for each individual. The accounts are links to our company social marketing pages, Facebook, Twitter, LinkedIn, MySpace and customer accounts. The staff is asked to login a few times each week to interact, read, learn and communicate with other staff, industry news and customers.<br />
<br />
This ensures that the business has a wider reach online while maintaining a consistent online presence for the staff to interact with clients, potential customers and each other in a professional fashion. Personal accounts are not tied with the business accounts and there is less of a chance of someone being offended or alienated from a personal event unrelated to the company. The Business accounts are not 'friends' with personal accounts or non-business related individuals to ensure the privacy of the staff and keep any potential fires from starting. <br />
<br />
A few ideas for maintaining privacy and ensuring there are no issues with Social Networking at the office include:<br />
<ul><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEiwtNXhhwxMO17Soe6p-SeNVJOoRofIguT_Mq4Pe0ocDoKfHVY5_6F435SlOIucQAnRM9vsScKdsemAIkIcwFz-Rk5tILSxE9-hwGGSfi0ihPCV88-6Cbyt_vsvMMu_LsA9tQKA1-ro9V/s1600/Social+Networking+Nails.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEiwtNXhhwxMO17Soe6p-SeNVJOoRofIguT_Mq4Pe0ocDoKfHVY5_6F435SlOIucQAnRM9vsScKdsemAIkIcwFz-Rk5tILSxE9-hwGGSfi0ihPCV88-6Cbyt_vsvMMu_LsA9tQKA1-ro9V/s320/Social+Networking+Nails.jpg" width="223" /></a>
<li><strong>Lock down your Personal profiles</strong>Avoid friending anyone from work including your co-workers or boss - use your Business profile to communicate and interact with them. Take advantage of the privacy features within Facebook and create lists keeping unwanted visitors away from private photos, tagged posts and information. </li>
<li><strong>Private messages are not private</strong> <br />
When it comes to the workplace and the world of employment law, private messages on social networking sites are discoverable in court. This means that messages between friends and colleagues on social networks can be used as part of the legal investigation process. These messages are electronic conversations similar to e-mail and are being treated as such.</li>
<li><strong>Don’t trust Facebook or other Social Networks</strong>Facebook has been known for their privacy issues in the past, and yet we, as individuals, place blind faith in a company who often holds the very key to our digital life. <strong>Avoid providing very personal information including your date of birth, religious information</strong>, or other protected topics that companies can use when making employment decision like hiring, promotions or salary increases in the United States. This information, known as <em>protected classes</em> (age, sex, religion, disability, pregnancy, race/color, and nation of origin), may not be used by employers to make employment decisions, although this information is easily accessible via personal social media profiles like Facebook. Companies are increasingly using social media as a form of an online background check.</li>
<li><strong>Read your social media policy</strong><br />
Companies are adding social media policies to their employee manuals. Take the time to read the policy and understand the guidelines they have put in place. Use common sense, if you have an issue with the company you work with, a customer or a co-worker DO NOT publicize that information online where it may come back to haunt you. </li>
<li><strong>Not everything you read online is a FACT</strong><br />
Anyone can post anything on the Internet. Just because you find a profile or information about someone, a business it may not be a fact. There are countless cases of people impersonating others such as sports stars, celebrates, business executives and even neighbors to generate traffic, obtain 'friends' or market on the Internet. Anyone with Internet Access can create a profile using any name and post information so be cautious in what you believe or how you may use information found on the Internet because it may not be true. Sometimes this is done in fun, for marketing or to slander or harm others so be cautious.</li>
</ul>Contact <a href="http://www.internetbuilderconsulting.com/">Internet Builder Consulting</a> <a href="http://www.socialmarketingbuilders.com/">Social Marketing Experts</a> for a consultation on your company social networking policy, Social Marketing, websites or <a href="http://www.internetbuilderconsulting.com/docs/seo.asp">Search Engine Optimization</a> today at <strong>816-842-7774</strong><br />
<br />
Robert 'Dot Com' Jackson<br />
<a href="http://internetbuilderconsulting.com/">Internet Builder Consulting - Building BETTER Websites, Social Marketing & SEO solutions since 1995</a>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-171227955991927967.post-34027996463313556932011-07-20T19:46:00.000-07:002011-07-20T19:50:16.366-07:00Google+ Social Network Reaches 18 Million Users in the First MonthNew statistics from Experian Hitwise shows <a href="http://plus.google.com/">Google+</a> is growing fast, thanks to a young demographic and significant traffic from other Google websites and tools. The internet analytics firm has released its first set of data regarding Google’s new social network. Although the data only extends to July 16, it provides a detailed picture into the numbers that are driving Google+’s growth.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7AAW39xAoSYirdFafH82PEFgdUdiWFnIupGuyDtEN5TNB5wCW87VCK__vDy-ct6erJb3KHdlS-UMEtjY_Lf5JJ_cyHZA2yyn1kCd1el2c1R-Q2AIowoKoFmeGndtBMBHbgdIf2eDsLNLg/s1600/Google%252B+first+month+stats.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7AAW39xAoSYirdFafH82PEFgdUdiWFnIupGuyDtEN5TNB5wCW87VCK__vDy-ct6erJb3KHdlS-UMEtjY_Lf5JJ_cyHZA2yyn1kCd1el2c1R-Q2AIowoKoFmeGndtBMBHbgdIf2eDsLNLg/s400/Google%252B+first+month+stats.jpg" width="400" /></a></div>Below are some of the most interesting stats from Experian Hitwise’s report:<br />
<ul><li> As of July 16, Google+ is the 42nd most-visited social networking site in the US and the 638th most-visited site on the web. These numbers are amazing since the social network is invitation only at this time - Google+ will gain significantly when it opens to the public. <br />
</li>
<li> According to Hitwise, Google+ had 1.8 million total visits last week, an increase of 283% from the previous week. Google+ has grown by a whopping 821% from the week ending on July 2, the first week Google+ was available. <br />
</li>
<li> 56% of Google+’s upstream traffic came from other Google properties last week, with 34% of that traffic coming from Google.com. And 37% of its upstream traffic coming from search engines and the final 21% of its traffic driven by email. <br />
</li>
<li> According to Hitwise, 57% of visits to Google+ were from males for the four weeks ending on July 16<br />
</li>
<li> Google+ is dominated by young adults with the 25-34 age group being the largest age group with 38.37% of all visits and the 18-34 age group making up 38.11% of total visitors. <br />
</li>
<li> Los Angeles, New York City and San Francisco are the most dominant metropolitan areas driving traffic to Google+. Other locations with a higher proportion of visitors to Google+ than the general online population include Bowling Green, KY, Portland, OR and Bend, OR</li>
</ul><a href="http://www.internetbuilderconsulting.com/"> Internet Builder Consulting</a> and the <a href="http://www.socialmarketingbuilders.com/">Social Marketing Builders</a> teams of experts are busy helping customers setup their Google+ and other social media marketing (<a href="http://www.facebook.com/InternetExperts">Facebook</a>, <a href="http://www.twitter.com/WebsiteExperts">Twitter</a>, <a href="http://www.linkedin.com/company/builder-consulting-building-better-websites">LinkedIn</a>, <a href="http://www.myspace.com/BuilderConsulting">MySpace</a>, YouTube and more!). Contact us today for a consultation or have our experts setup, manage and market your company on social networks for as little as $350<br />
<br />
Robert 'Dot Com' Jackson<br />
<a href="http://www.socialmarketingbuilders.com/">Internet Builder Consulting </a>- Building BETTER Websites, SEO and Social Marketing since 1995<br />
<b>816-842-7774</b> Corporate OfficesUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-171227955991927967.post-87030796521447421362011-05-06T14:33:00.000-07:002011-05-06T14:33:12.328-07:00Consumers & Online Buyers Are Tapping Into the 'F-Factor' of Social Networking<div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Consumers are increasingly tapping into their online social networks of friends, fans, and followers to discover, discuss and purchase goods and services, according to analysis from Trendwatching.com. The consumer trend analysis firm calls this trend the “F-Factor,” with the “F” standing for friends, fans and followers.</span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal;"><b><span style="font-family: "Times New Roman","serif"; font-size: 18pt;">Social Sources Become Trusted</span></b></div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">As a result of social networking and other online communication technologies, consumers can now use trusted sources they know to obtain information about products and brands, rather than rely on third party advertising or perform extensive first hand research.</span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Trendwatching.com advises that consumers have always relied on word-of-mouth advice from friends, relatives and associates, but modern technology is greatly accelerating its development as a major influence of purchase decisions.</span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal;"><b><span style="font-family: "Times New Roman","serif"; font-size: 18pt;">Facebook Dominates the F-Factor</span></b></div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">The F-Factor is currently dominated by Facebook, according to Trendwatching.com. As of April 2011 Facebook has 500 million active users spend more than 700 billion minutes a month on the website and every month more than 250 million people engage with Facebook across more than 2.5 million external websites.</span></div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">2010 Facebook data shows the average user clicks the “Like” button nine times each month and February 2011 Ad Age/Ipsos data shows 3/4 of Facebook users have liked a brand.</span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal;"><b><span style="font-family: "Times New Roman","serif"; font-size: 18pt;">Consumers ‘F-Discover’ Best of the Best</span></b></div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Trendwatching.com has broken down five key ways the F-Factor influences consumer purchasing decisions. The first, ‘F-Discovery’ involves consumer desires to own or experience the best of the best and their desire for serendipity, excitement, interaction and community. People are curious and interested in what their friends and contacts think, do, eat, read, listen to, drive in, travel to and buy, because this will often be similar to how they want to think, act and buy.</span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Thus consumers are embracing communities, tools and apps that allow them to dive into and discover selections from friends, fans, followers, and so on.</span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal;"><b><span style="font-family: "Times New Roman","serif"; font-size: 18pt;">Consumers Want ‘F-Rated’ Products</span></b></div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Consumers sometimes enjoy finding the best of the best through discovery; they are increasingly able to access personalized recommendations and reviews on something they know they want to purchase. Research from trendwatching.com shows more and more websites will automatically serve up friends’ recommendations, ratings and reviews next to goods and services that people are researching.</span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal;"><b><span style="font-family: "Times New Roman","serif"; font-size: 18pt;">‘F-Feedback’ Makes Recommendations Personal</span></b></div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Anonymous reviews aren’t always what consumers need or want; they can lack relevance and context, and consumers with many options sometimes just want an unambiguous or finite opinion. F-Feedback involves consumers actively disclosing their purchasing intentions and reaching out to their friends and contacts for personalized feedback.</span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Trendwatching.com further advises that with more and more consumers increasingly viewing their online reputation as something to enhance as well as just protect, the quality of answers on Q&A services is rapidly improving.</span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal;"><b><span style="font-family: "Times New Roman","serif"; font-size: 18pt;">F-Together Makes Shopping Social</span></b></div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">While group buying platforms such as Groupon are revolutionizing local, consumers typically do not know the other members of the group that they are buying with. So, while consumers get to leverage the power of the web to benefit from better deals, the actual shopping experience frequently lacks the F-Factor. Consumers have strong incentives to share certain purchases, especially for F-Factor-friendly experiences such as buying event tickets where consumers can now automatically invite friends to a concert or movie right after purchasing a ticket.</span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal;"><b><span style="font-family: "Times New Roman","serif"; font-size: 18pt;">F-Me Individualizes the F-Factor</span></b></div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Trendwatching.com refers to the trend of personalized products and services based on the activities and output of one’s social network as ‘F-Me’. This includes services that turn a user’s Facebook page into a daily newspaper and a user’s Twitter feed into a published journal.</span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal;"><b><span style="font-family: "Times New Roman","serif"; font-size: 18pt;">Look for ‘Twinsumers’ and ‘Social-lites’</span></b></div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Both of these types of online consumers were identified by Trendwatching.com in December 2010 as critical to spreading positive word of mouth recommendations. Twinsumers are consumers with similar consumer patterns, likes and dislikes, and who are valuable sources for recommendations on what to buy and experience while ‘Sociallites’ are consumers who consistently broadcast information to a wide range of associates online.</span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Social Networking and the integration of social factors with <a href="http://www.internetbuilderconsulting.com/docs/websitedesign.asp">websites</a>, <a href="http://www.internetbuilderconsulting.com/">online marketing</a> and<a href="http://www.internetbuilderconsulting.com/docs/ecommerce.asp"> eCommerce</a> are imperative in any Internet Initiative today. Contact<a href="http://www.internetbuilderconsulting.com/"> Internet Builder Consulting</a> and the Social Marketing Builders social networking experts to build a BETTER website or Social Media Marketing solution today at 816-842-7774.</span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Robert ‘Dot Com’ Jackson<br />
<a href="http://internetbuilderconsulting.com/">Internet Builder Consulting – Building BETTER Websites, Social Marketing & Consulting </a>since 1995</span></div><div class="MsoNormal"><br />
</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-171227955991927967.post-58057689468000958572011-03-23T15:49:00.000-07:002011-03-23T15:51:44.728-07:00Social Media Marketing Assists with Customer Satisfaction & Brand PerformanceRetailers and businesses can use social media to turn consumers who have had a negative experience with their brand into brand advocates according to a new report from RightNow and Harris Interactive. Data from “The Retail Consumer Report” indicates 68% of US consumers who posted a complaint or negative review of a holiday shopping experience during the 2010 holiday season were contacted by the retailer. Two thirds (67%) of them wound up taking an action that would be considered positive for the brand.<br />
<br />
Out of the 68% that complained and were contacted following a negative social media posting 34% deleted their original negative review, 33% turned around and posted a positive review and 18% became a loyal customer purchasing again. <br />
<br />
These figures show 85% of customers who posted a negative review of a shopping experience and were then contacted by the retailer wound up taking an action that was positive for the retailer. Two thirds (67%) took an action through social media directly removing or improving their original negative posting. <br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCxjr-DfF7VmLSZooBe_iVXHu7SNqCryRAv2PU2iqI_UlZOJhbB_DF9NAV9TDvNZOnbOIj8HDKSh6RlmRfUvf8zGw9NHBNQdNHUepZERqdA0r83GX8LpWRl5aN5D1a-ZlF1dG7VkBFTQbc/s1600/Harris+Survey+on+Social+Networking+Complaints+3-2011.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" r6="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCxjr-DfF7VmLSZooBe_iVXHu7SNqCryRAv2PU2iqI_UlZOJhbB_DF9NAV9TDvNZOnbOIj8HDKSh6RlmRfUvf8zGw9NHBNQdNHUepZERqdA0r83GX8LpWRl5aN5D1a-ZlF1dG7VkBFTQbc/s400/Harris+Survey+on+Social+Networking+Complaints+3-2011.gif" width="400" /></a></div><strong>Excellent Customer Service Improves Online Purchasing</strong><br />
<br />
Half of all online buyers shared that great customer service and/or a previous positive experience as influencing their decision to buy from a specific online retailer. After a positive online shopping experience, 31% of consumers purchased again, 21% recommended the seller to their friends, and 13% posted a positive review on a social network.<br />
<br />
Effective professional social networking and social marketing will reach more buyers, sell more, improve customer satisfaction and assist with branding. All business today providing a product or service needs to have <a href="http://www.socialmarketingbuilders.com/">professional Social Media Marketing and Social Networking</a> setup and managed every week. To contact the <a href="http://www.internetbuilderconsulting.com/">Internet Builder Consulting</a> <a href="http://internetbuilderconsulting.com/docs/social.asp">Social Marketing Experts</a> call 816-842-7774 or visit us online. <br />
<br />
Robert 'Dot Com' Jackson<br />
Internet, Social Marketing & Technology Expert<br />
<a href="http://www.internetbuilderconsulting.com/">Internet Builder Consulting - Building BETTER Websites, Social Marketing and Technology Solutions</a> since 1995<br />
816-842-7774 OfficeUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-171227955991927967.post-39421402212248397612011-03-16T13:44:00.000-07:002011-03-16T13:44:41.956-07:00Social Networking Dratamically Increases for Older Users - 3/4 of Working Adults OnlineOverall social networking use by online American adults has grown from 35% in 2008 to 61% in 2010. The increase is even more dramatic among older adults, according to new data from the Pew Research Center with the rate of online social networking nearly quadrupled among Older Boomers (from 9% to 43%) and the GI Generation (from 4% to 16%). <br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaacw943sMDkAcd9_XUoyRtDKQgomi6m3AJ8azyl9cjvmwjIBfUIalaKAYvKUBB-pvfBIzjoXc8-p6FH_I9IjolexOoEIdyJAJEdgAJHCY-4vCLX46CTsBNHohE8ZGmgcm7Jo6g7zrkpem/s1600/PEW+Social+Networking+by+age+2008-2010.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" r6="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaacw943sMDkAcd9_XUoyRtDKQgomi6m3AJ8azyl9cjvmwjIBfUIalaKAYvKUBB-pvfBIzjoXc8-p6FH_I9IjolexOoEIdyJAJEdgAJHCY-4vCLX46CTsBNHohE8ZGmgcm7Jo6g7zrkpem/s1600/PEW+Social+Networking+by+age+2008-2010.JPG" /></a></div><br />
<strong>8 Out of 10 Adults Are Online</strong><br />
79% of US adults 18 and older can be classified as “online” in correlation to their much higher social networking rate. Millennials are the most active online with 95% participation. <br />
Online rates drop with each higher age bracket with 86% of Gen X and 81% of Younger Boomers are online. Even 76% of Older Boomers are online, meaning a solid majority of working-age adults are online.<br />
Adults in their retirement years are online at lower levels though more than half (58%) of the Silent Generation are online. This figure sharply dips to 30% of the GI Generation (age 74 and older). <br />
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Social Networking and Social Marketing are EXTREMELY effective tools in reaching more buyers and managaing your online brand. It is also important to have 'Social Optimization' similar to 'Search Engine Optimization' by a professional such as <a href="http://www.internetbuilderconsulting.com/">http://www.internetbuilderconsulting.com/</a> and our <a href="http://www.socialmarketingbuilders.com/">http://www.socialmarketingbuilders.com/</a> programs. <br />
<br />
Robert 'Dot Com' Jackson <br />
<a href="http://www.internetbuilderconsulting.com/">Internet Builder Consulting - Websites, SEO & Social Marketing Experts since 1995</a> <br />
816-842-7774Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-171227955991927967.post-17043785168798063112011-03-02T12:46:00.000-08:002011-03-02T12:46:53.085-08:00Use of Social Networking on Mobile Devices Grows SignificantlySocial networking is among the fastest growing US mobile categories by total audience, according to a new <a href="http://www.comscore.com/Press_Events/Press_Releases/2011/2/comScore_Releases_Inaugural_Report_The_2010_Mobile_Year_in_Review">report from comScore</a>. Information from “The 2010 Mobile Year in Review” indicates social networking reached 57.9 million US mobile users in December 2010, an increase of 56% from a less than 40 million users in December 2009. <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQPEP7GIezPF_RhQ1MyWbRnOXKCUf0LZ0z0SBzgRdcRu0rxavlk8rdoISoyj_h8SaKonj67914uxJ0neto5-xlHS6jvH85E0T8lnAwYzRw_FVNRKghAD56Rz6APCOvSluLVQzUUZ1Pk5KS/s1600/Fastest+growing+mobile+usage+2-11.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" l6="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQPEP7GIezPF_RhQ1MyWbRnOXKCUf0LZ0z0SBzgRdcRu0rxavlk8rdoISoyj_h8SaKonj67914uxJ0neto5-xlHS6jvH85E0T8lnAwYzRw_FVNRKghAD56Rz6APCOvSluLVQzUUZ1Pk5KS/s1600/Fastest+growing+mobile+usage+2-11.JPG" /></a><br />
This growth rate compares favorably with the growth rates of other leading mobile categories such as classifieds (55%), mobile retail (53%) and general reference (47%). It is also worth noting that social networking had the third largest audience of leading mobile categories in December 2010, slightly behind weather and approximately 10% less than personal email, which had an audience of more than 60 million and a 39% growth rate.<br />
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The growth of social networking via mobile devices is primarily driven by Facebook which reached 90% of US social media users and 85% of European users growing more than 120% during the past year in both regions. YouTube and Twitter hold second and third position in the US as well as Europe although European market shows much stronger growth. In Europe YouTube grew 95% between December 2009 and December 2010 and the number of mobile Twitter users grew 195%.<br />
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Reach Social Networking users and prospective customers through expert <a href="http://socialmarketingbuilders.com/docs/social.asp">Social Media Marketing</a> solutions provided by <a href="http://www.internetbuilderconsulting.com/">Internet Builder Consulting SEO & Social Networking</a> and our <a href="http://socialmarketingbuilders.com/">Social Marketing Builders</a>. Contact us online or call the corporate offices to setup a professional consultation with packages starting as low as $350.<br />
<br />
Robert 'Dot Com' Jackson<br />
Internet & Technology Expert<br />
<a href="http://www.internetbuilderconsulting.com/">www.InternetBuilderConsulting.com</a> - Building BETTER Websites, SEO and Social Marketing since 1995<br />
<br />
<strong>816-842-7774 Corporate Offices </strong>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-171227955991927967.post-30417586398801201772011-02-18T13:48:00.000-08:002011-02-18T13:48:58.669-08:00Women Lead Men in Social Networking Usage, Facebook Still # 1One demographic trend that continued to increase in 2010 was women extending their lead on men in the share of their online time spent on social networking websites. Women spent 16.8% of their online time on social networking sites, up 36.5% from 12.3% of their online time a a year earlier.<br />
By comparison, men spent 12% of their time on social networking sites in December 2010, up 32% from 9.1% a year earlier. The comScore data shows women not only use social networking websites more than men, but they are also accelerating their usage at a faster rate. <br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinJRfNCDUV78HZteibR86SF29B3ByFZN9srCX8bgZV5gPEx0MDkLS-8twQm8OHTYjp5XDuHE1-Iek4PjRGRMrB8i6X-zYG96Tlqs8svHHby36yZE6Gk1GZZSd84xEbGH5fe907QyzGtyWC/s1600/Social+Networking+Women+and+Men+Increases+2010.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" j6="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinJRfNCDUV78HZteibR86SF29B3ByFZN9srCX8bgZV5gPEx0MDkLS-8twQm8OHTYjp5XDuHE1-Iek4PjRGRMrB8i6X-zYG96Tlqs8svHHby36yZE6Gk1GZZSd84xEbGH5fe907QyzGtyWC/s1600/Social+Networking+Women+and+Men+Increases+2010.JPG" /></a></div><div class="separator" style="clear: both; text-align: left;"></div>Of all the social networking websites Facebook continues to lead with an increase of 153.9 Million Users in December 2010 alone (38% increase). Facebook now has more traffic than the # 1 Search Engine, Google making social marketing equally important to search engine marketing in terms of reach. <br />
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Contact Internet Builder Consulting and <a href="http://www.socialmarketingbuilders.com/">Social Marketing Builders</a> to have an an expert social network marketing campaign built for your business starting at only $350 for professional setup, integration and training. Visit and connect with our experts on Facebook at <a href="http://www.facebook.com/InternetExperts">www.Facebook.com/InternetExperts</a> <br />
<br />
Robert 'Dot Com' Jackson<br />
816-842-7774 Corporate Office<br />
<a href="http://internetbuilderconsulting.com/">Internet Builder Consulting - Building BETTER Websites, Search Engine Optimization & Social Marketing</a> Solutions since 1995Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-171227955991927967.post-31220647043076018622011-01-28T06:29:00.000-08:002011-02-01T14:36:37.206-08:00Brand Management…For YOU!<div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';">In the business world there is no shortage of great companies that work everyday to manage their public image: Apple, Sony, Southwest Airlines, & Whole Foods, just to name a few.</span><span class="Apple-style-span" style="font-family: 'trebuchet ms';"> </span><span class="Apple-style-span" style="font-family: 'trebuchet ms';">While each of these companies provide either great products, great service or both, their positive public image did not happen by accident.</span><span class="Apple-style-span" style="font-family: 'trebuchet ms';"> </span><span class="Apple-style-span" style="font-family: 'trebuchet ms';">Between positive interactions with customers, strategic events, online media and marketing, a positive image has molded around these organizations.</span></div><div class="MsoNormal"><o:p><span class="Apple-style-span" style="font-family: 'trebuchet ms';"> </span></o:p></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'trebuchet ms';">Why should your own public image be any different?</span><span class="Apple-style-span" style="font-family: 'trebuchet ms';"> </span><span class="Apple-style-span" style="font-family: 'trebuchet ms';">As more and more companies depend on alternative sources of information through the hiring process, you should be concerned about the image you are portraying, intended or unintended.</span><span class="Apple-style-span" style="font-family: 'trebuchet ms';"> </span><span class="Apple-style-span" style="font-family: 'trebuchet ms';">What message are you sending?</span><br />
<br />
<span class="Apple-style-span" style="font-family: 'trebuchet ms';"><o:p></o:p></span></div><div class="MsoNormal"><o:p><span class="Apple-style-span" style="font-family: 'trebuchet ms';"> </span></o:p></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'trebuchet ms';">As an educational exercise, search for yourself using the search engine of your choice such as Google, Bing and Yahoo.</span><span class="Apple-style-span" style="font-family: 'trebuchet ms';"> </span><span class="Apple-style-span" style="font-family: 'trebuchet ms';">For common names, you might need to place quotes around your “name” to limit your results or add a location.</span><span class="Apple-style-span" style="font-family: 'trebuchet ms';"> </span><span class="Apple-style-span" style="font-family: 'trebuchet ms';">Look at what the results.</span><span class="Apple-style-span" style="font-family: 'trebuchet ms';"> </span><span class="Apple-style-span" style="font-family: 'trebuchet ms';">You might find an article about you from High School where </span><span class="Apple-style-span" style="font-family: 'trebuchet ms';">you participated in sporting events.</span><span class="Apple-style-span" style="font-family: 'trebuchet ms';"> </span><span class="Apple-style-span" style="font-family: 'trebuchet ms';">There might be information on a blog about services you performed a local church or food bank.</span><span class="Apple-style-span" style="font-family: 'trebuchet ms';"> </span><span class="Apple-style-span" style="font-family: 'trebuchet ms';">You might also find pictures from Spring Break where you got a little out-of-hand.</span><span class="Apple-style-span" style="font-family: 'trebuchet ms';"> </span><span class="Apple-style-span" style="font-family: 'trebuchet ms';">There might information available through public record about an arrest or other indiscretion. How will this affect your ability to obtain a job?</span></div><div class="MsoNormal"><o:p><span class="Apple-style-span" style="font-family: 'trebuchet ms';"> </span></o:p></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'trebuchet ms';">There are a few things you should know.</span><span class="Apple-style-span" style="font-family: 'trebuchet ms';"> </span><span class="Apple-style-span" style="font-family: 'trebuchet ms';">Over the last few years, the internet community has expended dramatically.</span><span class="Apple-style-span" style="font-family: 'trebuchet ms';"> </span><span class="Apple-style-span" style="font-family: 'trebuchet ms';">In a structured agreement, Google is now working with Facebook, Twitter and other social media websites to index the items posted and list them on search engines.</span><span class="Apple-style-span" style="font-family: 'trebuchet ms';"> </span><span class="Apple-style-span" style="font-family: 'trebuchet ms';">The more comments and “likes” you receive for a given post increases the likelihood of those items being found through a search.</span><span class="Apple-style-span" style="font-family: 'trebuchet ms';"> </span><span class="Apple-style-span" style="font-family: 'trebuchet ms';">So, the hilarious picture of you in Cabo with your buddies is primed to receive a number of co</span><span class="Apple-style-span" style="font-family: 'trebuchet ms';">mments and likes and will be more easily found when searched.</span><span class="Apple-style-span" style="font-family: 'trebuchet ms';"> </span><span class="Apple-style-span" style="font-family: 'trebuchet ms';">So, how do you better manage the messages you send?</span></div><div class="MsoNormal"><o:p><span class="Apple-style-span" style="font-family: 'trebuchet ms';"> </span></o:p></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'trebuchet ms';">First, your personal accounts on social media sites should be set to private and use a different email address than what you give to potential employers.</span><span class="Apple-style-span" style="font-family: 'trebuchet ms';"> </span><span class="Apple-style-span" style="font-family: 'trebuchet ms';">This will help prevent some of these pesky images and inappropriate thoughts from finding their way to a potential employer or client. Search through the first few pages of Google results and determine what needs to managed out of those results.</span><br />
<br />
<span class="Apple-style-span" style="font-family: 'trebuchet ms';"></span><br />
<span class="Apple-style-span" style="font-family: 'trebuchet ms';"></span><br />
<span class="Apple-style-span" style="font-family: 'trebuchet ms';"><o:p></o:p></span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'trebuchet ms';">Next, create your online, professional profile for business (see mine <a href="http://www.facebook.com/greendecoder">here</a>).</span><span class="Apple-style-span" style="font-family: 'trebuchet ms';"> </span><span class="Apple-style-span" style="font-family: 'trebuchet ms';">Who needs a professional profile? Anyone in business or anyone seeking employment in the future should have a professional profile setup separate from their personal profile.</span><span class="Apple-style-span" style="font-family: 'trebuchet ms';"> </span><span class="Apple-style-span" style="font-family: 'trebuchet ms';">Just as you want to create brand awareness for your product, you want to make potential employers aware of your endeavors.</span><span class="Apple-style-span" style="font-family: 'trebuchet ms';"> </span><span class="Apple-style-span" style="font-family: 'trebuchet ms';">Start by creating a new profile on Facebook.</span><span class="Apple-style-span" style="font-family: 'trebuchet ms';"> </span><span class="Apple-style-span" style="font-family: 'trebuchet ms';">Tie the profile to a separate email account and find some new friends.</span><span class="Apple-style-span" style="font-family: 'trebuchet ms';"> </span><span class="Apple-style-span" style="font-family: 'trebuchet ms';">Join up with other professional profiles of your peers, companies, and industry professionals.</span><br />
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<span class="Apple-style-span" style="font-family: 'trebuchet ms';"><o:p></o:p></span></div><div class="MsoNormal"><o:p><span class="Apple-style-span" style="font-family: 'trebuchet ms';"> </span></o:p></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: 'trebuchet ms';">Manage the message you send to potential employers by sharing items relevant to your chosen field of employment.</span><span class="Apple-style-span" style="font-family: 'trebuchet ms';"> </span><span class="Apple-style-span" style="font-family: 'trebuchet ms';">Find articles and narratives </span><span class="Apple-style-span" style="font-family: 'trebuchet ms';">of interest, share your thoughts on the topic and encourage others to interact on the subject.</span><span class="Apple-style-span" style="font-family: 'trebuchet ms';"> </span><span class="Apple-style-span" style="font-family: 'trebuchet ms';">As you send out resumes, include your professional profile to encourage employers to find this information.</span></div><blockquote></blockquote><span style="font-family: Cambria;"><span class="Apple-style-span" style="font-size: medium;"><span class="Apple-style-span" style="font-family: 'trebuchet ms';">Your goal should be to not only prevent a negative image through online sources, but to create a positive reputation and image for your futu</span>re. </span></span><br />
<img alt="" border="0" id="BLOGGER_PHOTO_ID_5567246099290730402" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfVATGfVwGoh6wCa4nZvHNwzvIzdeQk1bd_fKr-AlkGcogFWA-TROfaGnSMvrX7Ni8Immeq6wFVACGFZDSNK6HYPyVzdIrPyvLdm2geCTf94WHI6qN_mexPzCz9uhoTcwMEhXxL1iqfqIt/s320/Brand+Management.jpg" style="cursor: pointer; display: block; height: 215px; margin: 0px auto 10px; text-align: center; width: 320px;" /><br />
<a href="http://www.internetbuilderconsulting.com/">Expert Social Media Marketing contact Internet Builder Consulting</a><br />
<br />
Kansas City Office 816-842-7774<br />
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Article by Steve Bertasso with contributions by Robert 'Dot Com' JacksonThe Green Decoderhttp://www.blogger.com/profile/11707514125728219931noreply@blogger.com0tag:blogger.com,1999:blog-171227955991927967.post-19855275802232160282011-01-21T07:59:00.000-08:002011-01-21T07:59:14.335-08:00Friends with BenefitsAll knowledgeable website and <a href="http://www.buildersseo.com/">Search Engine Optimization</a> (SEO) firms include <a href="http://www.socialmarketingbuilders.com/">Social Marketing</a> as an intricate part of any website solution. A website that is not properly Search Engine Optimized is useless and any Search Engine Optimization campaign is incomplete without Social Marketing. The key aspect of Social Marketing is communicating 'socially' to engage, entice and interact with others rather than simply pushing a message out through a one sided conversation.<br />
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<div class="separator" style="clear: both; text-align: center;"></div>Online or offline it is important to connect and make 'friends' with others of similar interests, in the same industries and market to the proper prospective customers. In either situation a one sided conversation will result in lack of results and likely loss of friends or connections. The key to success is making 'friends with benefits' who will connect, communicate and produce online success. Facebook separated the 'News' and 'Most Recent' last year to determine which items are considered important while others are simply 'updates'. The reason Facebook changed this was to determine what information will be fed to Search Engines and what information is simply shared with only the people directly connected to each other.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYdmc0iF7Gw3iMneUNz_8Irggy5UAH1QLTfdQwu9NKoUjWSBusrcmz9-lHSOlV92e1q_BcgUwg0fplEMTsq2g0NEKbvZKKJCyyWfTVRTNsxKgE2iU07Lc79MJ5MLNtLU5KBUYjF5kYh0c/s1600/SocialArrow.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYdmc0iF7Gw3iMneUNz_8Irggy5UAH1QLTfdQwu9NKoUjWSBusrcmz9-lHSOlV92e1q_BcgUwg0fplEMTsq2g0NEKbvZKKJCyyWfTVRTNsxKgE2iU07Lc79MJ5MLNtLU5KBUYjF5kYh0c/s320/SocialArrow.JPG" width="320" /></a></div>Facebook is the # 1 source of referrals on the Internet today with more daily usage than all other websites and search engines including Google. Search Engines have adopted their criteria and ranking algorithms to include information from social networking websites and online classifieds such as Craigslist in search results in real time. The way information posted on Facebook is determined to be NEWS or just a Recent Update is determined by a simple hierarchy of criteria with the basic principles being:<br />
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1. How many friends or connections you have<br />
2. How much interaction your friends or connections have with what you post<br />
3. How much interaction do your friends or connections have with others<br />
4. Is the post made on a Personal account or properly setup Page<br />
5. The format and content of what was posted is important<br />
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This means that no matter how much you post on facebook it will not matter unless your 'friends' interact with what is posted. If you have one 'friend' who constantly comments or likes your post it will dilute the interaction leading to lack of results thus you must have several 'friends' who interact on a regular basis to see real benefits. Everything posted must be properly formatted and ideally done through a Page setup for your business, product or service. Pages receive higher value ratings than personal accounts do and how the Page is setup affects how well it will rank when people search.<br />
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Facebook is the # 1 source of referrals today, buyers are using Facebook to connect with sellers but the most important aspect is the effect on Search Engine Optimization (SEO). Content and posts from Facebook will show up on Search Engines when setup and marketed properly providing a double benefit if you have the right friends.<br />
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Robert 'Dot Com' Jackson<br />
<a href="http://www.internetbuilderconsulting.com/">Internet Builder Consulting - Building BETTER Websites, Search Engine Optimization, Social Media Marketing and Virtual Tours since 1995</a><br />
816-842-7774 OfficeUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-171227955991927967.post-60560000727890438692010-12-21T20:16:00.000-08:002010-12-21T20:16:19.817-08:00Americans Use Social Networking More than Other Countries<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK4UJds_bgpDYRcw09LlB-J0YU8-tZp512XYjpLAxNJxg_zovFphGlRx91hJyoriFYd9TGsju9o7FS3TOsxZIStsku3QfRYT0mHcDGIHFUjIyoXTxMQBPNpVyGLS0OUSmUZxjamiVLmYeR/s1600/American+Social+Networking+Use+12-10.JPG" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" n4="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgK4UJds_bgpDYRcw09LlB-J0YU8-tZp512XYjpLAxNJxg_zovFphGlRx91hJyoriFYd9TGsju9o7FS3TOsxZIStsku3QfRYT0mHcDGIHFUjIyoXTxMQBPNpVyGLS0OUSmUZxjamiVLmYeR/s400/American+Social+Networking+Use+12-10.JPG" width="212" /></a></div>Americans are most likely to use online social networks, according to a new study from the Pew Global Attitudes Project. Among the 22 publics surveyed, Americans most often say they use websites like Facebook and MySpace: 46% use such sites, 36% use the Internet, but do not access these sites, and 18% say they never go online.<br />
The survey finds three countries close behind the US in social network usage. In Poland (43%), Britain (43%) and South Korea (40%), at least four in 10 adults say they use such sites. And at least a third engage in social networking in France (36%), Spain (34%), Russia (33%) and Brazil (33%). <br />
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<strong>Germany and Japan Have High Internet Usage; Low Social Networking Use</strong><br />
Germans and the Japanese stand out among highly connected countries for their comparatively low levels of participation in social networking. While 31% of Germans use these types of sites, 49% go online at least occasionally but choose not to use them. In Japan, 24% are engaged in social networking, while 44% have Internet access but are not engaged.<br />
Among the 22 countries polled, social networking is least prevalent in Indonesia (6%) and Pakistan (3%). In both nations, more than 90% of the population does not use the Internet. <br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivqquFO81mih17Wvca1wLpWjS61FpqqvAeY4A6TIoyAomTdL32Cdwezabs6qrFPzfezxc8kaJMaL2eA6P-cfdCEEb4lda5PMwSzr0Gxiv9C_G3YrCMkZvwAvGXqx5IOsCz2dMv6bCOLcWF/s1600/Social+Networking+Youth+Use+12-10.JPG" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="400" n4="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEivqquFO81mih17Wvca1wLpWjS61FpqqvAeY4A6TIoyAomTdL32Cdwezabs6qrFPzfezxc8kaJMaL2eA6P-cfdCEEb4lda5PMwSzr0Gxiv9C_G3YrCMkZvwAvGXqx5IOsCz2dMv6bCOLcWF/s400/Social+Networking+Youth+Use+12-10.JPG" width="210" /></a></div><strong>Younger Online Users are Most Active on Social Networks</strong> <br />
In every nation surveyed, there is a notable age gap relating to social networking. Social networking is extremely popular among people younger than age 30; in 12 of the countries polled, a majority of this age group uses social networking type websites. There are only three countries, Britain, Poland and the US where most 30 to 49 year-olds are involved in social networking. There is no country where even 1/4 of ages 50 and older are involved.<br />
In 10 countries, a gap of at least 50 percentage points separates the percentage of 18 to 29 year-olds who use social networking sites and the percentage of those ages 50 and older who do so. This includes the US, where the gap is 54 percentage points (77% of 18 to 29 year-olds and 23% of those 50 and older).<br />
The age gap is largest in Germany, where 86% of people younger than age 30 take part in social networking, compared with 36% of 30 to 49 year-olds and just 8% of those ages 50 and older (78 percentage point difference).<br />
While it is true that the young are more likely to go online, these age gaps are not driven solely by Internet usage. Even among Internet users, young people are more likely to participate in social networking.<br />
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<strong>Women More Likely to Use Social Networking than Men in the United States</strong><br />
There are relatively few gender gaps across the countries surveyed. For the most part, men and women tend to engage in social networking at roughly the same rates. The US is the only country in which women are significantly more likely than men to use social networking. While 52% of American women engage in social networking, just 41% of men do so. This gap is not driven by a difference in access; similar percentages of women (18%) and men (17%) say they do not access the Internet.<br />
Meanwhile, in Turkey, about one-third of men (34%) use social networking, compared with only 19% of women. Similarly, in Japan, 30% of men report that they are involved in social networking, while just 19% of women say the same.<br />
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<strong>Harris Interactive Study Confirms Younger Americans Favors Social Networking & Facebook</strong><br />
Results from the recent Harris Interactive “YouthPulse 2010″ shows three quarters of 8 to 24 year-olds use a social networking site and about two-thirds (68%) spend time on a social networking site daily. Facebook is the most popular social networking site in this demographic, with 86% of 18 to 24 year-olds using Facebook and 71% of 13 to 17 year-olds doing so. More than one-quarter of 8 to 12 year-olds (28%) use Facebook. <br />
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<a href="http://www.buildersocialmedia.com/">Social Media Marketing</a> and the use of Social Networking for business has become the norm for reaching more customers and online brand management today. Contact Internet Builder Consulting and our Social Marketing Builders today to have a BETTER website or Social Media Marketing campaign setup for your business or product. <br />
<br />
Robert 'Dot Com' Jackson <br />
Internet & Technology Expert <br />
<a href="http://www.internetbuilderconsulting.com/">Internet Builder Consulting - Building BETTER Websites and Online Marketing</a> since 1995 <br />
<a href="http://www.socialmarketingbuilders.com/">Social Marketing Builders - Building Effective Social Network Marketing for Business</a> <br />
816-842-7774 OfficeUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-171227955991927967.post-85144344004471647532010-12-17T18:42:00.000-08:002010-12-17T18:42:44.184-08:00Marketers Are Watching Social Networks & Reading Your Posts!Tech Savvy marketers are using Social Networking for targeted advertising. With Facebook you can target ads for Facebook users based on job, income, location, hobbies and a wide range of other criteria for the Pay Per Click ad campaigns. Another unique 'feature' we found some marketing companies use is a 'sniffer' that automatically browses facebook posts for specific keywords or phrases to include users who match the criteria in targeted marketing campaigns.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcGIJDRn5KVv0wlNlC4Sl_oO-ZlNgf1CdScwijC_ya-p0iFHWHjlaN0vwfco2qdMPvnLD5xpoqQ3YLQwl3O1hVcv24Pl1cicKSISYTmkXUDckFNBJ80DrTHqjxvNR76AWCXxeLOvbgFL1P/s1600/TRON+email+after+facebook.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" n4="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgcGIJDRn5KVv0wlNlC4Sl_oO-ZlNgf1CdScwijC_ya-p0iFHWHjlaN0vwfco2qdMPvnLD5xpoqQ3YLQwl3O1hVcv24Pl1cicKSISYTmkXUDckFNBJ80DrTHqjxvNR76AWCXxeLOvbgFL1P/s400/TRON+email+after+facebook.jpg" width="325" /></a></div>This only works if the Facebook user has privacy settings shared for their email address and 'wall posts' otherwise there is no way an automated program could capture the proper information. To verify our suspicions we had two of our website experts login to separate Facebook accounts to post status updates about interest in seeing the new TRON movie released December 17th 2010. Both accounts are setup to share contact information, wall posts and interests and both accounts ended up receiving direct emails (via email, not through Facebook) from the same company advertising TRON movie night tickets.<br />
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The advertisement on the left was from a theater in 'East Taunton, MA' that sent direct emails to BOTH Facebook user's email addresses listed on the individual accounts after they posted interest in the TRON movie within 1 day of the post. It would have been a genius method of targeted marketing had the additional qualifier of LOCATION been added to the mix since neither website developer in Kansas City plans on flying out to Massachusetts to see the movie!<br />
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What this illustrates is the power of targeted marketing using Social Networking and the Internet in general. No other advertising medium provides the same potential and nowhere but the Internet do users share such a wide range of personal (and purchase) information. Any company providing <a href="http://www.socialmarketingbuilders.com/">Social Media Marketing</a>, Search Engine Optimization and Pay Per Click Marketing should be studying trends, algorithms, interactions and usage to properly plan and implement solutions for customers. <br />
<br />
The SEO, SEM and Social Marketing Experts at Internet Builder Consulting have led the way innovating and teaching online marketing since 1999 with constant research to keep our customers ahead of the competition!<br />
<br />
Robert 'Dot Com' Jackson<br />
<a href="http://www.internetbuilderconsulting.com/">Internet Builder Consulting - Building BETTER Websites, Social Marketing and Online Solutions</a> since 1995<br />
816-842-7774 OfficeUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-171227955991927967.post-91070057346313422372010-11-24T09:42:00.000-08:002010-11-24T09:42:30.497-08:00Social Networking is the Most Increased Online Activity in 2010US online adults were most likely to say they have increased their viewing of friends’ photos and information on social networks out of a wide variety of online activities during the past year, according to results of a new Harris Poll.<br />
<strong>1/3 of Online Users Have Increased Social Network Viewing</strong><br />
About one-third (34%) of online US adults say they have increased their viewing of friends’ photos and information on social networks either significantly or somewhat in the past year. This was the highest percentage combined response for increasing any of the eight activities presented to respondents (multiple answers were accepted).<br />
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Reading newspapers/current events followed at a distant second with a combined 26% saying they have increased this online activity either significantly or somewhat in the past year. However, somewhat mitigating this low rate of increased online activity is an often lower rate of decreased online activity.<br />
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For example, only a combined 8% of online adults say they have decreased their viewing of friends’ photos and information on social networks either significantly or somewhat in the past year. A full 23% say this activity is not applicable and 34% say it has not changed.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsMq_6PENIK4qqnAoQGqOiW7BwEvLtBj36KSSAjsYYya2TEd64xlPFY-k9FpeMAjWifAe5eDSE1vi0jzdEGTVkpCGM66Zaq5Q2pmtSVxiMDEfkHFiAzmVwWQRhWMXr7ngTTnSJ7bNUqClW/s1600/online+time+spent+changes+2010.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="346" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgsMq_6PENIK4qqnAoQGqOiW7BwEvLtBj36KSSAjsYYya2TEd64xlPFY-k9FpeMAjWifAe5eDSE1vi0jzdEGTVkpCGM66Zaq5Q2pmtSVxiMDEfkHFiAzmVwWQRhWMXr7ngTTnSJ7bNUqClW/s400/online+time+spent+changes+2010.jpg" width="400" /></a></div>Results are similar for most other activities, with the not changed rate of many hovering above 50%. Shopping had the highest combined rate of decrease (17%). Interestingly, a leading 55% of respondents say posting information on their own blogs is not applicable, and 43% say posting or commenting on friends’ blogs is not applicable, reflecting the shrinking popularity of blogs among US online users.<br />
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</strong><br />
<strong>Young, Educated Social Networking Users are More Likely to Increase Online Activity</strong><br />
Almost across the board, social media users, younger and better educated respondents are more likely to say they have increased an online activity in the past year. The difference between social media users and non-social media users is most pronounced in rates of viewing friends’ photos and information on social networks, posting and commenting information on friends’ or own blogs, and posting comments/reviews about brands, products or services.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3v-AD-DXZ4yzHT6gzI_2Nekav_0ZuHdMYaAKBjmNUSTJTJUMo4OKdHLE4kutIgjZ3dwNqAgnUfGOmnLDrX3W6Jt0ZyD9NL1nnVLbuxrJDyJxwJT1GPwqifjrVoZOzNjXx8APLdcRb1htK/s1600/Online+time+by+age+and+income+2010.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="339" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3v-AD-DXZ4yzHT6gzI_2Nekav_0ZuHdMYaAKBjmNUSTJTJUMo4OKdHLE4kutIgjZ3dwNqAgnUfGOmnLDrX3W6Jt0ZyD9NL1nnVLbuxrJDyJxwJT1GPwqifjrVoZOzNjXx8APLdcRb1htK/s400/Online+time+by+age+and+income+2010.jpg" width="400" /></a></div>Conversely, non-social media users were more likely than social media users to have increased reading newspapers/current events, the only online activity where they surpassed social media users.<br />
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Blogging, reading newspapers and review posting were the only areas where increase rates were not highest among 18-to-34-year-olds. Posting information on your own blog, reading newspapers and posting comments/reviews had the highest rates of increase among 35-to-44-year-olds, posting/commenting on friends’ blogs had the highest rate of increase among 45-to-54-year-olds.<br />
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While there was some variety among what age brackets were the second-most-likely to have increased an online activity, 55-plus respondents had the lowest response rate in any area except shopping, where their increase rate of 22% beat 45-to-54-year-olds (20%) and tied 35-to-44-year-olds.<br />
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Meanwhile, respondents with a high school education or less were the least likely to have increased all eight online activities. Those with a college degree or more had higher increase rates than those with some college in every activity except posting comments on friends’<br />
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3 in 10 Use Social Netwotks for Product Reviews</strong><br />
Only a combined 28% of online adults say they have used social media to rant or rave about a company, brand or product. However, a combined 80% of respondents agree strongly or somewhat they give up part of their privacy by participating in social media, and a combined 73% agree strongly or somewhat social media only reveals a snapshot, rather than a full portrait, of who they are.<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4M2cklFeIuLBfRBzyXIRuFwu9rpjcbO0IrwHe8Kb9BlHBvDBh2Yk_rS61U23TEkNO8qBuypwPQasOYREFj8lzzJwHvwOd6rxb0Ylnak3GSWxDQZ763qw61EhiGmYAlH208b7XgNutgl8z/s1600/Social+Networking+QA+2010.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="222" ox="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4M2cklFeIuLBfRBzyXIRuFwu9rpjcbO0IrwHe8Kb9BlHBvDBh2Yk_rS61U23TEkNO8qBuypwPQasOYREFj8lzzJwHvwOd6rxb0Ylnak3GSWxDQZ763qw61EhiGmYAlH208b7XgNutgl8z/s400/Social+Networking+QA+2010.jpg" width="400" /></a></div><div align="left" class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><strong>Nearly 60% of Social Networking Users Feel More Connected</strong></div>Six in 10 (59%) of social network users say they feel more connected to people now than previously, according to another recent Harris Poll. That figure is highest among 18-to-34-year-olds (63%) and females (61%). Similar percentages (58% overall, 63% of 18-to-34-year-olds, 60% of females) say they keep in touch with friends more now than in the past.<br />
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Social network users say this even as majorities admit they recently have had less face-to-face contact with friends (55%) and know what’s going on with many of their friends and acquaintances, but don’t interact with them personally or individually (60%). Negative emotional impact of this loss of personal contact appears small, as only 32% of social network users feel lonelier now than previously.<br />
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The trends are clear, Social Networking is an effective method of reaching buyers, maintaining your brand and improving Search Engine Optimization for any business, product, service or website. Contact the <a href="http://www.socialmarketingbuilders.com/">Social Network Marketing Experts at Social Marketing Builders</a> today for a consultation or to improve your Social Marketing!<br />
<br />
Robert 'Dot Com' Jackson<br />
<a href="http://www.internetbuilderconsulting.com/">Internet Builder Consulting</a> - Building Better Websites and Online Marketing since 1995<br />
<a href="http://www.socialmarketingbuilders.com/">Social Marketing Builders</a> - Building Expert Social Networking Solutions for Business<br />
816-842-7774 Corporate OfficeUnknownnoreply@blogger.com1tag:blogger.com,1999:blog-171227955991927967.post-87955183233441689932010-10-22T12:13:00.000-07:002010-10-22T12:13:38.697-07:00Social Networking Makes Users Feel More Connected Even as They Have Less Face to Face CommunicationsSocial network users feel more connected to friends and family even as their face to face interactions dwindle, according to results of a new <a href="http://www.harrisinteractive.com/">Harris Poll</a>.<br />
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<strong>6 out of 10 Social Networking Users Feel More Connected</strong><br />
Six in 10 (59%) of social network users say they feel more connected to people now than previously. That figure is highest among 18-to-34-year-olds (63%) and females (61%). Similar percentages (58% overall, 63% of 18-to-34-year-olds, 60% of females) say they keep in touch with friends more now than in the past.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjw-MlNMKW0RlYrhmHoX93wW_C11Y-cLltO9W6Yv8rnW-vstGvN-s7L_ddj3ruhvJY5EJN4DKrg_52a4SJCLfxbp9er9ps399_A8att8WmoZsjj-xQeJfVIydLw83ajD8ss9g8KWtJ8l87p/s1600/Social+Network+Connections+10-10.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjw-MlNMKW0RlYrhmHoX93wW_C11Y-cLltO9W6Yv8rnW-vstGvN-s7L_ddj3ruhvJY5EJN4DKrg_52a4SJCLfxbp9er9ps399_A8att8WmoZsjj-xQeJfVIydLw83ajD8ss9g8KWtJ8l87p/s1600/Social+Network+Connections+10-10.JPG" /></a></div>Social network users say this even as majorities admit they recently have had less face-to-face contact with friends (55%) and know what’s going on with many of their friends and acquaintances, but don’t interact with them personally or individually (60%). Negative emotional impact of this loss of personal contact appears small, as only 32% of social network users feel lonelier now than previously.<br />
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<strong>Social Networking Users Value Opinions</strong><br />
One key statistic for marketers to note is that 60% of social network users value the opinions others share on social media. This may explain why a little more than half (53%) would rather to listen to others’ opinions on social media than share their own. In addition, only four in 10 (41%) social network users feel important when giving brand, product and service feedback.<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnnyuyy8bPWpPJMZrJBGT7E9tlMbKwrZQO0aa65gSZC_6AmxhkRf6yiwb4j-U3w4Tl3XzgedRkGFDfAVWxC-HYJ_zwbjwf6CMTNGucpkz7nw-ok3HDZ93FHTYRQOpO4PCpaaJx71FzxXiO/s1600/Social+Network+Age+Preferances+10-10.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnnyuyy8bPWpPJMZrJBGT7E9tlMbKwrZQO0aa65gSZC_6AmxhkRf6yiwb4j-U3w4Tl3XzgedRkGFDfAVWxC-HYJ_zwbjwf6CMTNGucpkz7nw-ok3HDZ93FHTYRQOpO4PCpaaJx71FzxXiO/s1600/Social+Network+Age+Preferances+10-10.JPG" /></a></div>In all cases, 18-to-34-year-old users reply in the positive more than older age groups. Most notably, 68% of the youngest users value the opinions others share on social media and 47% feel important when giving brand, product and service feedback.<br />
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<strong>Social Networking is a Good Interface for Acquaintances</strong><br />
Forty-four percent of social network users would prefer to interact with acquaintances via social media rather than face-to-face. This percentage drops for interactions with friends (23%) and family (19%).<br />
A substantially higher 59% of 18-to-34-year-old users would prefer to interact with acquaintances via social media rather than face-to-face.<br />
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<strong>9 out of 10 Online Adults Use Social Media</strong><br />
Nine in 10 (87%) online adults use social media. Overall, the highest percentage (22%) uses social media less than one hour per week. The highest percentage of 18-to-34-year-olds (17%) uses social media six to 10 hours per week.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj34CAoPtTIfKYiLydxcQi5WiIHf4qAlHavKr8rYh05ZWBwT40UTT6dgQmdFnz7u8fiFqlpiMzu9gENsHI_BIhv2-6-C68e6LpMt0xcqcHRMFP9PngnY1nNs5rqvTiH1nXjCC-dYaOiG34G/s1600/Social+Networking+Hours+Used+by+Age.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj34CAoPtTIfKYiLydxcQi5WiIHf4qAlHavKr8rYh05ZWBwT40UTT6dgQmdFnz7u8fiFqlpiMzu9gENsHI_BIhv2-6-C68e6LpMt0xcqcHRMFP9PngnY1nNs5rqvTiH1nXjCC-dYaOiG34G/s1600/Social+Networking+Hours+Used+by+Age.JPG" /></a></div><br />
<strong>Most Companies Have Social Media Strategies</strong><br />
Reflecting widespread adult use of social media, about three-quarters (72%) of companies currently have a social media marketing strategy, according to recent data from King Fish Media, Hubspot and Junta 42.<br />
Of the 27% without a social media marketing strategy (1% were undecided), 80% plan to have one within the next 12 months. Furthermore, only 11% of companies without a strategy definitely do not plan to implement one in the next 12 months, with 9% undecided.<br />
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Contact <a href="http://www.socialmarketingbuilders.com/">Social Network Marketing Builders to Build a Professional Social Networking Marketing Campaign </a>for your business today or call us at <b>816-842-7774</b> for a consultation. <br />
<br />
Robert 'Dot Com' Jackson<br />
Internet, Website and Social Networking Expert<br />
<a href="http://www.internetbuilderconsulting.com/">Internet Builder Consulting</a> - Building BETTER websites and Internet Solutions since 1995Unknownnoreply@blogger.com0